Unexpected Reward

Brands delight consumers with unadvertised giveaways

Implications - A means to marketing a brand or product as ubiquitous, unexpected campaigns provide consumers with an unprompted reward. Often located in busy public spaces, such campaigns serve to reward those with a keen eye for detail in the physical world crawling with digital distractions. These unconventional tactics speak to the desire to appeal to consumers who are unlikely to engage with traditional marketing efforts.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
135,292 Total Clicks
Jun 15 - Oct 15
Warm
Featured Examples
Candy-Dispensing Public Benches - The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
SCORE 7.3
Warm 14,162 Clicks Pub: Oct 9, 15
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
Located in Paraguay, the Kit Kat bench is an ingenious promotion that rewarded individual passersby with a free chocolate bar when the machine sensed they had taken a sufficient “break.”... [More]
Exercise-Dependendant Water Machines - This Machine Requires Users to Run for Clean Drinking Water
SCORE 5.9
Warm 3,457 Clicks Pub: Jul 24, 15
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
The Singapore-based non-profit organization ‘Lien AID’ recently held a campaign to demonstrate how difficult it can be for many people in the world to access clean drinking water. In... [More]
Thievery-Based Flight Promotions - JetBlue is Offering Free Giveaways to People Who Steal Their Ads
SCORE 4.3
Average 385 Clicks Pub: Oct 7, 15
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel... [More]
Traffic Coffee Dispensers - Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
SCORE 4
Average 375 Clicks Pub: Jun 22, 15
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
A conversation over coffee often leads to instant connections, but in Berlin, Nescafe wanted to test how many strangers it could turn into friends with the help of this warming beverage. The stunt... [More]
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