Unexpected Reward

Implications - A means to marketing a brand or product as ubiquitous, unexpected campaigns provide consumers with an unprompted reward. Often located in busy public spaces, such campaigns serve to reward those with a keen eye for detail in the physical world crawling with digital distractions. These unconventional tactics speak to the desire to appeal to consumers who are unlikely to engage with traditional marketing efforts.

Workshop Question - Redirect some of your traditional marketing strategies to provide a surprise and delight factor to consumers; brainstorm ideas of what that might look like.