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Alcoholic Hybridization

Unique beverage concepts fuse spirits with beer and wine offerings

Implications - In an unique example of the increasingly experimental tastes of the modern alcohol connoisseur, wine and beer offerings infused with spirits highlight an interest in unexpected flavor combinations. Rather than targeting self-declared vodka or tequila drinkers, these fusions appeal to consumers who are less certain of their preferences, and more open to experimentation.
Trend Themes
1. Alcoholic Hybridization - The trend of combining beer, wine, and spirits into hybrid beverages is appealing to consumers open to experimental flavor combinations.
2. Cocktail-inspired Flavor Fusions - Alcoholic beverages infused with cocktail flavors, such as Skyy's Barcraft vodka and Super Bock's flavored beer, create convenience and flavor in a single bottle.
3. Vermouth-infused Wines - The vermouth revival trend, as exemplified by Regal Rogue's unique range of vermouth-infused wines, offers consumers exciting new flavor combinations.
Industry Implications
1. Beverage Industry - The trend of alcoholic hybridization and cocktail-inspired flavor fusions offer new opportunities for beverage companies to experiment with flavor combinations and target adventurous consumers.
2. Alcohol Retail Industry - Retailers can take advantage of changing consumer tastes and the extremes to which connoisseurs will go to taste experimental wine and unique flavor combinations.
3. Packaging Design Industry - With the emergence of hybrid alcoholic beverages, packaging design companies may develop innovative ideas for packaging, such as disguising ready-to-drink cocktails in beer bottle shapes.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
217,911 Total Clicks
Date Range:
Oct 14 — Oct 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Vodka-Tequila Blends
Vodka-Tequila Blends
Vodquila a Hybrid Spirit That is Winning All Kinds of Awards
Vodquila is every party animal’s dream (or worst nightmare) come true. This beverage, which was invented by an American father-daughter duo, blends vodka and tequila and tastes so surprisingly... MORE
Cognac-Infused Vodka Beverages
Cognac-Infused Vodka Beverages
The Grey Goose VX Offers a New Experience in an Exclusive Edition
The Grey Goose VX takes the premium vodka brand to the next level with a dash of cognac to spice things up a bit. A perfect example of how the brand has decided to continue forge ahead rather than... MORE
Cocktail-Inspired Vodka
Cocktail-Inspired Vodka
Skyy's Barcraft Vodka Takes After Margaritas and Sangrias
Skyy Vodka’s line of Barcraft beverages were developed to make mixing drinks at home one step easier for consumers. The line of cocktail-inspired vodka drinks includes a Margarita Lime, White... MORE
Regal Vermouth-Infused Wine
Regal Vermouth-Infused Wine
Regal Rogue is an Australian Winery Leading the Vermouth Revival
Regal Rogue is a bold Australian winery credited with leading the vermouth revival. Boasting regal branding and bottles adorned with armor-clad royals, Regal Rogue is a unique range of vermouth-... MORE
Cocktail-Inspired Beer
Cocktail-Inspired Beer
Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
If you’re someone who prefers the taste of spirits to beer, trying Super Bock’s newest flavored beer range might be worth stepping out of your comfort zone. In response to the rising... MORE
Agave-Infused Beer
Agave-Infused Beer
Oculto's Tequila Beer Takes Inspiration from an Agave-Based Beverage
Oculto is a new tequila beer from Anheuser-Busch InBev that borrows inspiration from the way spirits are traditionally distilled. The light lager is infused with blue agave and lime but it also gets... MORE

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