Unique beverage concepts fuse spirits with beer and wine offerings
Implications - In an unique example of the increasingly experimental tastes of the modern alcohol connoisseur, wine and beer offerings infused with spirits highlight an interest in unexpected flavor combinations. Rather than targeting self-declared vodka or tequila drinkers, these fusions appeal to consumers who are less certain of their preferences, and more open to experimentation.
Trend Themes
-
Alcoholic Hybridization — The trend of combining beer, wine, and spirits into hybrid beverages is appealing to consumers open to experimental flavor combinations.
-
Cocktail-inspired Flavor Fusions — Alcoholic beverages infused with cocktail flavors, such as Skyy's Barcraft vodka and Super Bock's flavored beer, create convenience and flavor in a single bottle.
-
Vermouth-infused Wines — The vermouth revival trend, as exemplified by Regal Rogue's unique range of vermouth-infused wines, offers consumers exciting new flavor combinations.
Industry Implications
-
Beverage Industry — The trend of alcoholic hybridization and cocktail-inspired flavor fusions offer new opportunities for beverage companies to experiment with flavor combinations and target adventurous consumers.
-
Alcohol Retail Industry — Retailers can take advantage of changing consumer tastes and the extremes to which connoisseurs will go to taste experimental wine and unique flavor combinations.
-
Packaging Design Industry — With the emergence of hybrid alcoholic beverages, packaging design companies may develop innovative ideas for packaging, such as disguising ready-to-drink cocktails in beer bottle shapes.
