Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alcoholic
Hybridization
Unique beverage concepts fuse spirits with beer and wine offerings.
2.7
Trend score
Trend
What is the Alcoholic Hybridization trend?
Alcoholic Hybridization: In an unique example of the increasingly experimental tastes of the modern alcohol connoisseur, wine and beer offerings infused with spirits highlight an interest in unexpected flavor combinations. Rather than targeting self-declared vodka or tequila drinkers, these fusions appeal to consumers who are less certain of their preferences, and more open to experimentation.
Trend themes
Themes within the Alcoholic Hybridization trend
Three behaviours holding the trend together01
Alcoholic Hybridization
The trend of combining beer, wine, and spirits into hybrid beverages is appealing to consumers open to experimental flavor combinations.
02
Cocktail-Inspired Flavor Fusions
Alcoholic beverages infused with cocktail flavors, such as Skyy's Barcraft vodka and Super Bock's flavored beer, create convenience and flavor in a single bottle.
03
Vermouth-Infused Wines
The vermouth revival trend, as exemplified by Regal Rogue's unique range of vermouth-infused wines, offers consumers exciting new flavor combinations.
Industry implications
What the Alcoholic Hybridization trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The trend of alcoholic hybridization and cocktail-inspired flavor fusions offer new opportunities for beverage companies to experiment with flavor combinations and target adventurous consumers.
For
Alcohol Retail Industry
Retailers can take advantage of changing consumer tastes and the extremes to which connoisseurs will go to taste experimental wine and unique flavor combinations.
For
Packaging Design Industry
With the emergence of hybrid alcoholic beverages, packaging design companies may develop innovative ideas for packaging, such as disguising ready-to-drink cocktails in beer bottle shapes.
Trend signals
Trend signals for Alcoholic Hybridization
Trend score 2.7 out of 10, from popularity 38%, activity 34%, freshness 8%.
Popularity38%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Alcoholic Hybridization trend
6 featured examples from Oct 18, 2014 to Oct 13, 2015CategoryLifestyle
Vodka-Tequila Blends
Vodquila a Hybrid Spirit That is Winning All Kinds of Awards
The creation of hybrid spirits like Vodquila has the potential to disrupt the traditional spirits industry and appeal to a new and diverse consumer base.
CategoryLifestyle
Cognac-Infused Vodka Beverages
The Grey Goose VX Offers a New Experience in an Exclusive Edition
Opportunity to introduce innovative spirits that combine different premium ingredients.
CategoryLifestyle
Cocktail-Inspired Vodka
Skyy's Barcraft Vodka Takes After Margaritas and Sangrias
Disruptive innovation opportunity: Incorporating unique and appealing flavors into vodka and other spirits to attract a wider range of consumers.
CategoryMarketing
Regal Vermouth-Infused Wine
Regal Rogue is an Australian Winery Leading the Vermouth Revival
Wineries can take advantage of the vermouth revival trend and changing consumer tastes to create innovative vermouth-infused wine offerings with bold branding and packaging.
CategoryLifestyle
Cocktail-Inspired Beer
Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
Craft breweries, distilleries, and wineries can test out new product lines that cater to consumers who enjoy a variety of alcohol tastes.
CategoryLifestyle
Agave-Infused Beer
Oculto's Tequila Beer Takes Inspiration from an Agave-Based Beverage
The alcoholic beverage industry could explore new ways to innovate by blending different categories of drinks together, such as beer and tequila.
