Alcoholic Hybridization

Unique beverage concepts fuse spirits with beer and wine offerings

Implications - In an unique example of the increasingly experimental tastes of the modern alcohol connoisseur, wine and beer offerings infused with spirits highlight an interest in unexpected flavor combinations. Rather than targeting self-declared vodka or tequila drinkers, these fusions appeal to consumers who are less certain of their preferences, and more open to experimentation.
SCORE 3.5
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133,194 Total Clicks
Oct 14 - Oct 15
Mild
MarketingLifestyleDrinkingBranding
Featured Examples
Vodka-Tequila Blends - Vodquila a Hybrid Spirit That is Winning All Kinds of Awards
SCORE 5.4
Warm 1,284 Clicks Pub: Apr 29, 15
Vodka-Tequila Blends
Vodquila a Hybrid Spirit That is Winning All Kinds of Awards
Vodquila is every party animal’s dream (or worst nightmare) come true. This beverage, which was invented by an American father-daughter duo, blends vodka and tequila and tastes so surprisingly... [More]
Cognac-Infused Vodka Beverages - The Grey Goose VX Offers a New Experience in an Exclusive Edition
SCORE 3.4
Mild 1,953 Clicks Pub: Oct 17, 14
Cognac-Infused Vodka Beverages
The Grey Goose VX Offers a New Experience in an Exclusive Edition
The Grey Goose VX takes the premium vodka brand to the next level with a dash of cognac to spice things up a bit. A perfect example of how the brand has decided to continue forge ahead rather than... [More]
Cocktail-Inspired Vodka - Skyy's Barcraft Vodka Takes After Margaritas and Sangrias
SCORE 3.1
Mild 835 Clicks Pub: Apr 30, 15
Cocktail-Inspired Vodka
Skyy's Barcraft Vodka Takes After Margaritas and Sangrias
Skyy Vodka’s line of Barcraft beverages were developed to make mixing drinks at home one step easier for consumers. The line of cocktail-inspired vodka drinks includes a Margarita Lime, White... [More]
Regal Vermouth-Infused Wine - Regal Rogue is an Australian Winery Leading the Vermouth Revival
SCORE 2.6
Mild 246 Clicks Pub: Oct 13, 15
Regal Vermouth-Infused Wine
Regal Rogue is an Australian Winery Leading the Vermouth Revival
Regal Rogue is a bold Australian winery credited with leading the vermouth revival. Boasting regal branding and bottles adorned with armor-clad royals, Regal Rogue is a unique range of vermouth-... [More]
Cocktail-Inspired Beer - Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
SCORE 2.4
Untested 912 Clicks Pub: May 14, 15
Cocktail-Inspired Beer
Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
If you’re someone who prefers the taste of spirits to beer, trying Super Bock’s newest flavored beer range might be worth stepping out of your comfort zone. In response to the rising... [More]
Agave-Infused Beer - Oculto's Tequila Beer Takes Inspiration from an Agave-Based Beverage
SCORE 2.7
Mild 1,093 Clicks Pub: Mar 28, 15
Agave-Infused Beer
Oculto's Tequila Beer Takes Inspiration from an Agave-Based Beverage
Oculto is a new tequila beer from Anheuser-Busch InBev that borrows inspiration from the way spirits are traditionally distilled. The light lager is infused with blue agave and lime but it also gets... [More]
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