When British Columbia's Legend Distilling needed a new series of alcohol bottles to make its products stand out on the shelves, the distillery consulted the Also Known As packaging design studio. Rather than following the formula so many other distillery bottles have with their designs, these new Legend Distilling bottles source stories from local BC legends as inspiration.
On top of this, the labels on Legend Distilling's gin and vodka bottles were created by a local tattoo artist, featuring unconventional color combinations and finishes. Moving forward, the design language used on these alcohol bottles can be carried through on future products, no matter what kind of brew is bottled. The bottles are like artfully illustrated storybooks that need to be uncapped for their stories to be told.