Category
Lifestyle
Festive Fusions
Trend cluster
Category
Connected Food
Truck
Food truck promotions take directions from social media users.
3.9
Trend score
Trend
What is the Connected Food Truck trend?
Connected Food Truck: Taking food truck-inspired brand activations one step further, several emerging campaigns have capitalized on the organic buzz generated online by allowing consumers to request a visit by posting on social media. Often serving up complimentary samplings of new products, such campaigns seek to cultivate profound connections with individual consumers by listening to the power of the crowd.
Trend themes
Themes within the Connected Food Truck trend
Three behaviours holding the trend together01
Social Media-Driven Activations
Brands are capitalizing on the organic buzz generated online by allowing consumers to request visits on social media.
02
On-demand Experiences
Launching on-demand experiences through Twitter, combining nostalgic ideas with modern-day capabilities.
03
Beacon Technology
Using beacon tech to give out samples and offer coupons for a more refined and structured mobile experience.
Industry implications
What the Connected Food Truck trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can offer on-demand truck services to help customers experience their product without physically visiting.
For
Mobile Technology
Incorporating beacon technology is the next step to offering a more structured experience for customers.
For
Social Media
Brands are capitalizing on the power of the crowd and allowing consumers to request visits from trucks on social media.
Workshop question
What could you tweak about your product or service to communicate more personalization?
Trend signals
Trend signals for Connected Food Truck
Trend score 3.9 out of 10, from popularity 57%, activity 51%, freshness 8%.
Popularity57%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Connected Food Truck trend
4 featured examples from Jun 25, 2015 to Mar 8, 2016CategoryTech
Beacon-Powered Soup Tours
This Knorr Food Truck Used Beacon Tech to Connect with Consumers
Utilizing beacon technology and mobile apps to create interactive sampling experiences and enhance brand engagement.
CategoryAutos
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
The food and beverage industry can benefit from the on-demand ice cream trucks trend by exploring creative ways to deliver products and engage consumers.
CategoryMarketing
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
The food and beverage industry can explore creative ways to promote their products and reach out to their customers through experiential marketing and mobile food trucks.
CategoryAutos
Touring Hazelnut Trucks
The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
The Nutella Truck Tour trend provides opportunities for food and beverage companies to create mobile experiences and directly connect with consumers at popular locations.
