Chris Joscelyne recently designed the Eristoff Blood Orange vodka packaging, and the result is an identity that's extremely bold.
Inspired in part by the name, the color of most of the label is a vibrant orange, placed on a black background. This contrast of hues works well for the image, and makes the brand come across as adventurous and daring. When seeing this image for the first time, most consumers would think of a Red Bull drinking, energetic individual who has a thirst for daredevil activities. The wolf on the front also aligns it with more of a male audience, rather than a female one.
This design of Eristoff Blood Orange by Chris Joscelyne is one that will certainly stand out on the shelves due to its bright look.
What Makes This Trend Stand Out
- Bold Branding
- Striking branding designs that differentiate and capture consumer attention.
- Gendered Marketing
- Marketing strategies that target specific genders based on product packaging and design.
- Color Contrast
- Exploring how contrasting hues can enhance product packaging and grab consumer attention.
Sectors Adopting This
- Alcohol and Beverage
- Bold branding can differentiate products in a highly competitive and saturated market.
- Design and Advertising
- Companies can utilize bold designs to attract consumer attention and stand out from competitors.
- Retail and Consumer Goods
- Effective packaging designs can increase product visibility and drive sales in retail environments.
