Humanitarian VR

Cause organizations use virtual reality to inspire empathy in consumers

Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
108,573 Total Clicks
Aug 15 - Sep 16
This Year and Warm
Featured Examples
Empathetic Virtual Reality Retail - TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
SCORE 6.5
Warm 2,926 Clicks Pub: Sep 11, 15
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
TOMS exemplifies the possibilities of virtual reality headsets as “empathy machines” as they make their ‘Giving Trip’ available to all via in-store VR headsets. TOMS shoes is... [More]
Water Crisis VR Films - charity: water's Virtual Reality Event Tells a Powerful Story About Water
SCORE 7.1
This Year and Warm 1,291 Clicks Pub: Aug 24, 16
Water Crisis VR Films
charity: water's Virtual Reality Event Tells a Powerful Story About Water
As part of an effort to communicate just how important water is to our daily lives, ‘charity: water’ created a unique virtual reality event in New York City. The NYC exhibit featured... [More]
VR Refugee Camp Tours - The United Nations Raises Awareness with a Virtual Reality Exploration
SCORE 4.4
Average 779 Clicks Pub: Oct 9, 15
VR Refugee Camp Tours
The United Nations Raises Awareness with a Virtual Reality Exploration
The United Nations recently created a VR refugee camp experience in order to better communicate the harsh realities of a current global crisis to world leaders. The pop-up took place at the United... [More]
Awareness-Raising Chat Bots - The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
SCORE 5
This Year and Average 510 Clicks Pub: Sep 27, 16
Awareness-Raising Chat Bots
The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
Although chat bots have been used for a number of customer service and marketing purposes, this charity chat bot is using the power of storytelling to raise awareness for the water crisis. Charity:... [More]
Virtual Dementia Simulators - This Vitrual Reality System is a Learning Tool for Dementia Caregivers
SCORE 3.2
Mild 1,078 Clicks Pub: Aug 13, 15
Virtual Dementia Simulators
This Vitrual Reality System is a Learning Tool for Dementia Caregivers
Australian graduates from Swinburne University have created the ‘Virtual Dementia Experience,’ which is an interactive learning tool designed to help simulate the feelings experienced by... [More]
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