Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it.
Trend Themes
1. VR Empathy Tool - Using VR technology to create empathy towards social issues
2. Virtual Reality Storytelling - Using VR to immerse the audience in a story that promotes empathy
3. Charity Chat Bots - Utilizing chat bots to deliver powerful stories that create awareness for a social issue
Industry Implications
1. Non-profit - Non-profit organizations can leverage VR and chat bots to create compelling awareness campaigns
2. Retail - Retailers can use VR to create immersive experiences that drive empathy and connect with consumers
3. Education - VR can be used as a learning tool to help students understand complex social issues like dementia
5 Featured, 41 Examples:
164,392 Total Clicks
Date Range:
Aug 15 — Sep 16
Trending:
Warm
Consumer Insight Topics:
