Category
Tech
Fixable Devices
Trend cluster
Category
Humanitarian
VR
Cause organizations use virtual reality to inspire empathy in consumers.
4.2
Trend score
Trend
What is the Humanitarian VR trend?
Humanitarian VR: As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it.
Trend themes
Themes within the Humanitarian VR trend
Three behaviours holding the trend together01
VR Empathy Tool
Using VR technology to create empathy towards social issues
02
Virtual Reality Storytelling
Using VR to immerse the audience in a story that promotes empathy
03
Charity Chat Bots
Utilizing chat bots to deliver powerful stories that create awareness for a social issue
Industry implications
What the Humanitarian VR trend means for industry
Where the trend changes the playbookFor
Non-Profit
Non-profit organizations can leverage VR and chat bots to create compelling awareness campaigns
For
Retail
Retailers can use VR to create immersive experiences that drive empathy and connect with consumers
For
Education
VR can be used as a learning tool to help students understand complex social issues like dementia
Trend signals
Trend signals for Humanitarian VR
Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%.
Popularity65%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Humanitarian VR trend
5 featured examples from Aug 13, 2015 to Sep 27, 2016CategorySocial Good
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
Development of virtual reality hardware and software to enhance empathy and retail experiences.
CategoryMarketing
Water Crisis VR Films
charity: water's Virtual Reality Event Tells a Powerful Story About Water
Charities and nonprofit organizations can utilize virtual reality to create compelling narratives and increase awareness for their causes.
CategoryPop Culture
VR Refugee Camp Tours
The United Nations Raises Awareness with a Virtual Reality Exploration
Exploring opportunities for VR technology to be utilized for educational and storytelling purposes to solve social problems.
CategoryEco
Awareness-Raising Chat Bots
The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
Charities and non-profit organizations can use chat bots as a tool to increase awareness, engagement, and donations through storytelling and personalized conversations.
CategoryTech
Virtual Dementia Simulators
This Vitrual Reality System is a Learning Tool for Dementia Caregivers
The Virtual Dementia Experience has the potential to disrupt the healthcare industry by improving dementia caregiver training and patient care.
