Fans of the Halloween and experimental beverages will be curious to try Pepsi's latest Japanese offering -- a soda that features a mystery flavor.
Pepsi 'Ghost' was recently launched to celebrate the Halloween holiday and comes in five different bottle designs featuring theme-appropriate cartoon figures. What's even more intriguing about this packaging is that it doesn't actually feature a flavor type or description.
Simply labeled as "mystery flavor," the soda keeps consumers in the dark until they actually try each beverage. Despite some speculation from soda buffs, Pepsi has yet to reveal the newest flavor in this unique marketing campaign. In addition to being seasonally appropriate, the marketing stunt has generated excitement by urging Pepsi's target demographic to solve a mystery by tasting the bold new beverage.