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Adapted Amazake

Brands embrace ancient Japanese traditions in new product formulations

Trend - Amazake is an ancient Japanese fermented rice drink that's known to promote skin and hair strength, as well as gut health. In recent years, Amazake has been adopted in various product formulations in beauty and food industries, following a revival of the ingredient in Japan and interest from North American markets.

Insight - North Americans are intrigued by the diverse flavor and ingredient profiles of other cultures as they seek to update and diversify their consumption habits. Brought on by globalization and travel, interest is tied to a general curiosity about the traditions of other countries, as well as an inquiry about any possible benefits tied to them. The latter is motivated by an emphasis that contemporary consumers place on holistic wellness.
Workshop Question - How might your brand incorporate historic traditions in its product offering to add value?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
45,704 Total Clicks
Date Range:
Feb 19 — Sep 21
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Amazake-Inspired Beauty Smart Waters
Amazake-Inspired Beauty Smart Waters
The Waso Beauty Smart Water Boasts a Three-in-One Function
The Waso Beauty Smart Water by Shiseido has three functions—cleansing, hydrating, and priming the skin. While fermented complexes motivate the effective removal of dirt and excess dead skin... MORE
Fermented Rice Shakes
Fermented Rice Shakes
The Dassai Mazeru Shake is Served with the Mos Burger Vanilla Shake
Mos Burger teamed up with Dassai to create a brand-new Dassai Milkshake and it’s an alcohol-free shake that’s served in a unique way. Although Dassai is known as a sake brand, the... MORE
Tasty Sake-Inspired Japanese Snacks
Tasty Sake-Inspired Japanese Snacks
This Pocky Flavor is Developed in Partnership with Tokyo Port
The new Pocky flavor boasts hints of ‘Amazake’ — which translates from Japanese to ‘sweet sake.’ The tasty offering is the result of a partnership between the beloved snack... MORE
Versatile Fermented Rice Beverages
Versatile Fermented Rice Beverages
Kyubi Fermentory's Product is Becoming Popular in Australia
Amazake is a traditional Japanese fermented rice beverage and recently, it has been gaining popularity outside of its native country. The consistency of the product is creamy and soothing, while the... MORE
Collaborative Rice Burgers
Collaborative Rice Burgers
Mos Burger x Dassai Introduces Four Exclusive Rice Burgers
Mos Burger x Dassai introduces a limited-edition range of rice burgers to the fast food chain that are full of unique textures and flavors. While three of the burgers can be found in Taiwan, just... MORE
Traditional Japanese Sweets Cafes
Traditional Japanese Sweets Cafes
Häagen-Dazs Partners with Sukibayashi Sabo for This Activation
Häagen-Dazs has launched a new traditional Japanese sweets cafe in the high-class Ginza district of downtown Tokyo. The activation is headed by the American brand and is completed in collaboration... MORE

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