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Adapted Amazake

Brands embrace ancient Japanese traditions in new product formulations

Trend - Amazake is an ancient Japanese fermented rice drink that's known to promote skin and hair strength, as well as gut health. In recent years, Amazake has been adopted in various product formulations in beauty and food industries, following a revival of the ingredient in Japan and interest from North American markets.

Insight - North Americans are intrigued by the diverse flavor and ingredient profiles of other cultures as they seek to update and diversify their consumption habits. Brought on by globalization and travel, interest is tied to a general curiosity about the traditions of other countries, as well as an inquiry about any possible benefits tied to them. The latter is motivated by an emphasis that contemporary consumers place on holistic wellness.
Workshop Question - How might your brand incorporate historic traditions in its product offering to add value?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
24,141 Total Clicks
Date Range:
Feb 19 — May 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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