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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,579 more

Branded Gift

Brands offer customers gifts to relieve stress related to COVID-19

Trend - Brands across industries are offering special gifts for customers in light of the COVID-19 pandemic that's cancelled their customers plans for the foreseeable future. These gifts include everything from alcohol for people who have turned legal drinking age under shelter-in-place orders, to vacations for people who work in hospitals battling COVID-19.

Insight - As consumers face health and lifestyle-related disruptions, they're having to adapt and figure out what they enjoy doing in a more restricted capacity. These individuals are turning to brands that are able to offer them a sense of hope as they navigate this stressful period of their lives, and try to make the best of goals and habits that are not currently feasible.
Workshop Question - How does your brand help its customers relieve stress during times of crisis?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
16,366 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

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