Category
Lifestyle
Assisted Choices
Trend cluster
Category
Isolated
Dining
Restaurants are curating and normalizing one-person dining experiences.
5.8
Trend score
Trend
What is the Isolated Dining trend?
Isolated Dining: Restaurants are offering unconventional ways of dining by curating singular experiences in order to encourage self-connection and normalize solo dining to break the social stigma that surrounds it.
Insight
The consumer insight behind the Isolated Dining trend
Consumers' modern habits involve constant digital activity, making it harder for them to find private time for themselves to truly disconnect. Their reliance on technology has resulted in searching for ways to "unplug" and enjoy personal time. Thus, consumers are increasingly drawn to curated experiences that offer them the ability to enjoy time alone.
Trend themes
Themes within the Isolated Dining trend
Three behaviours holding the trend together01
Solo Dining
Restaurants curating solo dining experiences to break the social stigma around it and cater to consumers' desire for private, unplugging time.
02
Private Dining
Restaurants offering individual or small-group dining experiences in isolated, enclosed structures to ensure social distancing and increase safety measures.
03
Self-Love Dining
Restaurants creating pop-up events that encourage self-love and promote diners' mental health through mirrors, motivational quotes and feel-good experiences.
Industry implications
What the Isolated Dining trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Opportunities for restaurants and bars to reimagine their dining experiences and cater to consumers' changing preferences and safety concerns.
For
Hospitality
Hotels, resorts, and other hospitality businesses can offer curated solo experiences to guests who seek private, unplugging time away from the digital world.
For
Wellness
Companies that promote mental health and self-care can partner with restaurants to create events that support consumers' well-being through curated dining experiences and positive messaging.
Workshop question
What can your brand do to curate singular experiences and encourage self-connection for consumers?
Trend signals
Trend signals for Isolated Dining
Trend score 5.8 out of 10, from popularity 87%, activity 80%, freshness 9%.
Popularity87%
Activity80%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Isolated Dining trend
4 featured examples from Jul 5, 2019 to May 8, 2020CategoryArt & Design
Isolated Dining Booths
Mediamatic ETEN is Exploring the New Normal for Restaurants
The hospitality industry can explore isolated dining options and outdoor dining experiments to adapt to the new normal for restaurants.
CategoryBusiness
One-Seat Restaurants
Bord för En Shares a Sit-Down Dinner for One in the Swedish Countryside
Restaurants can take inspiration from Bord för En's solo dining concept and consider catering to single diners by offering unique experiences and flexible payment models.
CategoryMarketing
Single-Person Restaurants
Irma's Restaurant 1:1 is Only a Restaurant for One
Hotels and restaurants can offer single-person dining options to cater to solo travelers and local customers.
CategoryLifestyle
Mirrored Valentine's Restaurants
The Two4One Valentine's Day Restaurant Celebrates Self-Love
Opportunity to create unique dining experiences that cater to individuals celebrating self-love during Valentine's Day.
