Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dining
Virtual
Restaurant brands facilitate virtual dining experiences amidst the COVID-19 crisis.
5.3
Trend score
Trend
What is the Dining Virtual trend?
Dining Virtual: Restaurants and brands are bringing customers to them via virtual dining options in light of the COVID-19 pandemic that's shut down in-person dining operations around the world. These virtual meetups bring people together and give customers a sense of community.
Insight
The consumer insight behind the Dining Virtual trend
As consumers remain productive and partake in recreational activities at home under shelter-in-place orders, they're still longing for their pre-COVID lives. Everything from socializing with friends to dining out are aspects of consumers' routines that they never thought they'd have to give up for long periods of time. Thus, finding safe at-home alternatives to such activities is of utmost importance to people searching for a sense of normalcy.
Trend themes
Themes within the Dining Virtual trend
Three behaviours holding the trend together01
Virtual Dining
As in-person dining shuts down around the world, restaurant brands and establishments are offering virtual dining experiences that bring people together and give customers a sense of community.
02
Recreated Restaurant Experiences
Restaurants are attempting to recreate the dine-in experience for consumers through delivery and virtual events that provide an engaging and personalized experience for customers while allowing businesses to sell food.
03
Conversational Community Apps
Apps like The Breakfast are offering solutions to loneliness by connecting people over meals via video chat, encouraging spontaneous interactions and conversations between strangers.
Industry implications
What the Dining Virtual trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Delivery services can benefit from partnerships with restaurants to offer unique experiences like virtual dining and meal kit deliveries.
For
Virtual Event Platforms
Virtual event platforms can provide venues for restaurants and brands to host immersive and interactive virtual dining experiences that bring people together.
For
Community Building Apps
Apps that connect people with common interests and encourage conversations can adapt to the new normal of virtual and remote interactions by creating experiences like virtual dining gatherings and events.
Workshop question
How is your brand supporting its customers through times of crisis?
Trend signals
Trend signals for Dining Virtual
Trend score 5.3 out of 10, from popularity 79%, activity 70%, freshness 9%.
Popularity79%
Activity70%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dining Virtual trend
4 featured examples from Apr 30 to May 14, 2020CategoryMarketing
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
Using delivery services and virtual platforms to recreate the dine-in experience for consumers.
CategoryLifestyle
Virtual Restaurants
Foxtail Supper Club Has a Limited Number of Guests Cook and Eat Together
Virtual restaurants could help restaurants create new revenue streams despite the limitations of the pandemic.
CategoryLifestyle
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
Restaurants can leverage technology to create new dining experiences, such as virtual dining parties, in response to the changing needs of consumers.
CategoryLifestyle
Conversational Community Apps
The Breakfast App Connects People for Video Chats Over a Meal
Applying conversational community concepts to existing social networking platforms to enhance user engagement and connection.
