Brands are allowing employees to continue remote work post-pandemic
Trend - Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Insight - Consumers are facing a very different world during the COVID-19 pandemic, where working from home is no longer seen as a "perk," but as a necessity. As such, consumers are finding ways to remain productive while at-home and enjoying the benefits that working remotely offers—such as lack of commute time and the ease of at-home cooking. These consumers now have seen that remote work is completely achievable with little disruption to their workflow and goals, and are looking to employers to maintain this level of ease post-pandemic.
Insight - Consumers are facing a very different world during the COVID-19 pandemic, where working from home is no longer seen as a "perk," but as a necessity. As such, consumers are finding ways to remain productive while at-home and enjoying the benefits that working remotely offers—such as lack of commute time and the ease of at-home cooking. These consumers now have seen that remote work is completely achievable with little disruption to their workflow and goals, and are looking to employers to maintain this level of ease post-pandemic.
Workshop Question - How could your company provide consumers with flexibility in times of uncertainty?
Trend Themes
1. Permanent Remote Work - Brands are implementing permanent work from home strategy, even post-pandemic.
2. Emphasis on Decentralization - Digital brands such as Twitter have found success with decentralization and are extending remote work policy indefinitely.
3. Secure Borderless Work Spaces - IT service firms such as Tata Consultancy Services are adopting secure operating models to transition to permanent work from home strategy.
Industry Implications
1. Technology - Digital brands have an opportunity to implement decentralization for effective remote work policy.
2. Financial Services and Insurance - Industries such as financial services and insurance companies can leverage remote work for sustainable growth and downsizing physical offices.
3. Information Technology - IT service firms can adopt Secure Borderless Work Spaces to maintain business continuity and agility and transition to permanent work from home strategy.
