Category
Business
Assisted Conversion
Trend cluster
Category
Permanent Remote
Work
Brands are allowing employees to continue remote work post-pandemic.
1.8
Trend score
Trend
What is the Permanent Remote Work trend?
Permanent Remote Work: Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Insight
The consumer insight behind the Permanent Remote Work trend
Consumers are facing a very different world during the COVID-19 pandemic, where working from home is no longer seen as a "perk," but as a necessity. As such, consumers are finding ways to remain productive while at-home and enjoying the benefits that working remotely offers—such as lack of commute time and the ease of at-home cooking. These consumers now have seen that remote work is completely achievable with little disruption to their workflow and goals, and are looking to employers to maintain this level of ease post-pandemic.
Trend themes
Themes within the Permanent Remote Work trend
Three behaviours holding the trend together01
Permanent Remote Work
Brands are implementing permanent work from home strategy, even post-pandemic.
02
Emphasis on Decentralization
Digital brands such as Twitter have found success with decentralization and are extending remote work policy indefinitely.
03
Secure Borderless Work Spaces
IT service firms such as Tata Consultancy Services are adopting secure operating models to transition to permanent work from home strategy.
Industry implications
What the Permanent Remote Work trend means for industry
Where the trend changes the playbookFor
Technology
Digital brands have an opportunity to implement decentralization for effective remote work policy.
For
Financial Services and Insurance
Industries such as financial services and insurance companies can leverage remote work for sustainable growth and downsizing physical offices.
For
Information Technology
IT service firms can adopt Secure Borderless Work Spaces to maintain business continuity and agility and transition to permanent work from home strategy.
Workshop question
How could your company provide consumers with flexibility in times of uncertainty?
Trend signals
Trend signals for Permanent Remote Work
Trend score 1.8 out of 10, from popularity 25%, activity 21%, freshness 9%.
Popularity25%
Activity21%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Permanent Remote Work trend
4 featured examples from May 20, 2020CategoryBusiness
IT Remote Working Strategies
Tata Consultancy Services' Team to Work Exclusively At-Home
The IT services industry can explore disruptive innovation in remote collaboration tools, virtual communication platforms, and cybersecurity solutions to support the transition to…
CategoryBusiness
Remote Work Pivots
Nationwide Announced Its Staff Will Permanently Work Remotely Post-Pandemic
Nationwide's shift to permanent remote work presents disruptive innovation opportunities for the insurance industry to enhance flexibility, streamline operations, and drive cost s…
CategoryBusiness
Tech-Branded Employee WFH Extensions
Square Up Announced Employees Can Work From Home Permanently
The virtual office solutions industry can leverage permanent remote work trends by developing innovative platforms that recreate office environments in a virtual setting, enhancin…
CategoryBusiness
Media-Branded WFH Extensions
Twitter Announced its Employees Can Work-From-Home Permanently
Opportunity for tech companies to develop and enhance work-from-home tools and platforms to support remote work.
