Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Retreats
Brands are launching virtual wellness experiences to reach consumers at home.
3.5
Trend score
Trend
What is the Virtual Retreats trend?
Virtual Retreats: Brands in the travel industry and wellness space are launching virtual experiences that replicate wellness retreats at home. These retreats typically include both mental clarity sessions and physical strength training and cater to consumers looking for self-improvement.
Insight
The consumer insight behind the Virtual Retreats trend
In the wake of social distancing, many consumers feel a lack of control and feel that developing relevant skills can help them maintain both confidence and motivation. As a result, they are using their time at home for self-development and are looking to brands to provide at-home programs that give them a constructive outlet as well as a temporary escape from their homebound boredom. Wellness consumers, in particular, seek activities that bring together like-minded individuals to create authentic connections and a sense of community.
Trend themes
Themes within the Virtual Retreats trend
Three behaviours holding the trend together01
Virtual Wellness Retreats
Brands in the travel and wellness industry are launching virtual retreats for consumers seeking self-improvement and community while at home.
02
Self-Development Programs
Consumers are using time at home to focus on developing skills and are looking to brands to provide constructive at-home programs.
03
Holistic Wellness
Brands catering to health-conscious consumers are offering a variety of wellness activities, such as bodyweight workouts, yoga, meditation, and workshops on nutrition and goal-setting.
Industry implications
What the Virtual Retreats trend means for industry
Where the trend changes the playbookFor
Wellness
The wellness industry can offer customizable self-development programs that include activities such as yoga, meditation, and workshops on nutrition and goal-setting.
For
Travel
The travel industry can innovate by offering virtual retreats to consumers and collaborating with wellness brands to provide a wellness-focused vacation experience.
For
Technology
The use of technology in virtual retreats and other wellness programs is disrupting traditional retreat models and creating new opportunities for innovation.
Workshop question
How can your brand reposition itself to reach consumers at home?
Trend signals
Trend signals for Virtual Retreats
Trend score 3.5 out of 10, from popularity 62%, activity 33%, freshness 9%.
Popularity62%
Activity33%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Retreats trend
4 featured examples from May 4 to May 13, 2020CategoryBusiness
Virtual Health Retreats
Primitive Patterns Offers Virtual Retreats Centered Around Connectivity
The wellness and spa industry can expand their offerings to include virtual retreats to accommodate consumers who want to prioritize their wellbeing remotely.
CategoryLifestyle
2-Day Virtual Wellness Retreats
Ashley Cruz Events Launched a Virtual Wellness Retreat
Developing user-friendly platforms that facilitate virtual wellness retreats can revolutionize the way people access wellness experiences.
CategoryLifestyle
Online Self-Care Retreats
Kimberly Wilson Debuted a Virtual Retreat in the Wake of COVID-19
Opportunity for wellness centers, spas, and health coaches to adapt and offer virtual retreat experiences that cater to the increasing demand for self-care and personal growth.
CategoryLifestyle
Online Wellness Retreats
Escape Haven Debuted Virtual Bali Retreat Amid the COVID-19 Pandemic
Disruptive innovation opportunity: Establish an online platform that offers comprehensive wellness programs, workshops, and resources for individuals seeking to improve their well…
