Brands are launching virtual wellness experiences to reach consumers at home
Trend - Brands in the travel industry and wellness space are launching virtual experiences that replicate wellness retreats at home. These retreats typically include both mental clarity sessions and physical strength training and cater to consumers looking for self-improvement.
Insight - In the wake of social distancing, many consumers feel a lack of control and feel that developing relevant skills can help them maintain both confidence and motivation. As a result, they are using their time at home for self-development and are looking to brands to provide at-home programs that give them a constructive outlet as well as a temporary escape from their homebound boredom. Wellness consumers, in particular, seek activities that bring together like-minded individuals to create authentic connections and a sense of community.
Insight - In the wake of social distancing, many consumers feel a lack of control and feel that developing relevant skills can help them maintain both confidence and motivation. As a result, they are using their time at home for self-development and are looking to brands to provide at-home programs that give them a constructive outlet as well as a temporary escape from their homebound boredom. Wellness consumers, in particular, seek activities that bring together like-minded individuals to create authentic connections and a sense of community.
Workshop Question - How can your brand reposition itself to reach consumers at home?
Trend Themes
1. Virtual Wellness Retreats - Brands in the travel and wellness industry are launching virtual retreats for consumers seeking self-improvement and community while at home.
2. Self-development Programs - Consumers are using time at home to focus on developing skills and are looking to brands to provide constructive at-home programs.
3. Holistic Wellness - Brands catering to health-conscious consumers are offering a variety of wellness activities, such as bodyweight workouts, yoga, meditation, and workshops on nutrition and goal-setting.
Industry Implications
1. Wellness - The wellness industry can offer customizable self-development programs that include activities such as yoga, meditation, and workshops on nutrition and goal-setting.
2. Travel - The travel industry can innovate by offering virtual retreats to consumers and collaborating with wellness brands to provide a wellness-focused vacation experience.
3. Technology - The use of technology in virtual retreats and other wellness programs is disrupting traditional retreat models and creating new opportunities for innovation.
4 Featured, 18 Examples:
29,021 Total Clicks
Date Range:
May 20 — May 20
Trending:
Mild
Consumer Insight Topics:
