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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,584 more

Virtual Retreats

Brands are launching virtual wellness experiences to reach consumers at home

Trend - Brands in the travel industry and wellness space are launching virtual experiences that replicate wellness retreats at home. These retreats typically include both mental clarity sessions and physical strength training and cater to consumers looking for self-improvement.

Insight - In the wake of social distancing, many consumers feel a lack of control and feel that developing relevant skills can help them maintain both confidence and motivation. As a result, they are using their time at home for self-development and are looking to brands to provide at-home programs that give them a constructive outlet as well as a temporary escape from their homebound boredom. Wellness consumers, in particular, seek activities that bring together like-minded individuals to create authentic connections and a sense of community.
Workshop Question - How can your brand reposition itself to reach consumers at home?
4 Featured, 18 Examples:
6,180 Total Clicks
Date Range:
May 20 — May 20
This Week and Mild
Consumer Insight Topics:

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