Brands are launching social distancing office concepts to keep employees safe
Trend - The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Insight - When economies reopen, the current pandemic might not be over and many people will still be concerned for their safety. Even after a vaccine is implemented, many will not forget the jarring reality that a new virus may hit at any time. Consumers are looking to brands to provide safety measures to mitigate these fears and allow them to return to a new state of normal.
Insight - When economies reopen, the current pandemic might not be over and many people will still be concerned for their safety. Even after a vaccine is implemented, many will not forget the jarring reality that a new virus may hit at any time. Consumers are looking to brands to provide safety measures to mitigate these fears and allow them to return to a new state of normal.
Workshop Question - How can your brand make your customers feel safe post-pandemic?
Trend Themes
1. Safety-first Workspace - Brands are launching social distancing office concepts to keep employees safe.
2. Adapting to Remote Work - The concept of work is being drastically altered, leading to a new era of remote work solutions.
3. Reshaping Office Design - The COVID-19 pandemic is leading to a shift in office design and how we use office space.
Industry Implications
1. Office Furniture and Design - As office spaces shift towards virus-safe designs, companies in this industry can focus on creating more adaptable solutions to this sudden change in work environments.
2. Sanitization Products and Services - As companies look to implement better safety measures, providers of sanitization products, and cleaning services should be in high demand.
3. Virtual Meeting Software - As more employees work from home, demand for virtual meeting software will continue to rise, and could open up disruptive innovation opportunities for companies in this industry.
4 Featured, 23 Examples:
89,247 Total Clicks
Date Range:
May 20 — May 20
Trending:
V. Hot
Consumer Insight Topics:
