Category
Art & Design
Sensory Packaging
Trend cluster
Category
Virus-Safe
Workspace
Brands are launching social distancing office concepts to keep employees safe.
6.5
Trend score
Trend
What is the Virus-Safe Workspace trend?
Virus-Safe Workspace: The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Insight
The consumer insight behind the Virus-Safe Workspace trend
When economies reopen, the current pandemic might not be over and many people will still be concerned for their safety. Even after a vaccine is implemented, many will not forget the jarring reality that a new virus may hit at any time. Consumers are looking to brands to provide safety measures to mitigate these fears and allow them to return to a new state of normal.
Trend themes
Themes within the Virus-Safe Workspace trend
Three behaviours holding the trend together01
Safety-First Workspace
Brands are launching social distancing office concepts to keep employees safe.
02
Adapting to Remote Work
The concept of work is being drastically altered, leading to a new era of remote work solutions.
03
Reshaping Office Design
The COVID-19 pandemic is leading to a shift in office design and how we use office space.
Industry implications
What the Virus-Safe Workspace trend means for industry
Where the trend changes the playbookFor
Office Furniture and Design
As office spaces shift towards virus-safe designs, companies in this industry can focus on creating more adaptable solutions to this sudden change in work environments.
For
Sanitization Products and Services
As companies look to implement better safety measures, providers of sanitization products, and cleaning services should be in high demand.
For
Virtual Meeting Software
As more employees work from home, demand for virtual meeting software will continue to rise, and could open up disruptive innovation opportunities for companies in this industry.
Workshop question
How can your brand make your customers feel safe post-pandemic?
Trend signals
Trend signals for Virus-Safe Workspace
Trend score 6.5 out of 10, from popularity 92%, activity 93%, freshness 9%.
Popularity92%
Activity93%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virus-Safe Workspace trend
4 featured examples from May 14, 2020CategoryArt & Design
Post-Pandemic Office Concepts
New Concept Debuted Mockups of the Future of Work After COVID-19
The office furniture industry can innovate by creating customizable furniture that is designed to promote productivity and safety in the post-pandemic workplace.
CategoryArt & Design
Pandemic-Fighting Office Concepts
Steel Case Debuted a Manuel of Suggestions to Return to Work
Companies producing furniture made from engineered materials and incorporating hands-free tech can address the need for COVID-safe products.
CategoryArt & Design
Virus-Safe Working Environments
The '6 Feet Office' Could Be the New Normal Post Covid-19
Disruptive innovation opportunity: Rethinking office layouts and furniture to support the '6 Feet Office' concept and promote virus-safe working environments.
CategoryArt & Design
Social Distancing-Friendly Office Spaces
WeWork Debuts New Virus-Safe Office Concept
Opportunities for office rental space providers to redesign their offerings to accommodate social distancing measures.
