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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,573 more

Alcoholic Tea

Wine and beer products are infused with tea leaves for enhanced flavor

Trend - The fusion of tea into wine and beer-based beverages is on the rise as more people seek out novelty flavors when purchasing alcoholic drinks. The added benefit of using tea leaves is the significant flavor they can add without the pitfalls of artificial flavoring.

Insight - Millennial and Gen Z demographics consume less alcohol than preceding generations for a variety of reasons. Health consciousness, focusing on the socialization aspect of drinking rather than getting inebriated, and busy lifestyles are all factors that contribute to this shift. For people in these demographics, experimenting with new flavors in the alcohol space is more important than consuming as much as they can in one setting.
Workshop Question - How is your brand adapting to the social and personal habits of Millennials and Gen Z?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
29,462 Total Clicks
Date Range:
Apr 19 — May 20
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

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