Wine and beer products are infused with tea leaves for enhanced flavor
Trend - The fusion of tea into wine and beer-based beverages is on the rise as more people seek out novelty flavors when purchasing alcoholic drinks. The added benefit of using tea leaves is the significant flavor they can add without the pitfalls of artificial flavoring.
Insight - Millennial and Gen Z demographics consume less alcohol than preceding generations for a variety of reasons. Health consciousness, focusing on the socialization aspect of drinking rather than getting inebriated, and busy lifestyles are all factors that contribute to this shift. For people in these demographics, experimenting with new flavors in the alcohol space is more important than consuming as much as they can in one setting.
Insight - Millennial and Gen Z demographics consume less alcohol than preceding generations for a variety of reasons. Health consciousness, focusing on the socialization aspect of drinking rather than getting inebriated, and busy lifestyles are all factors that contribute to this shift. For people in these demographics, experimenting with new flavors in the alcohol space is more important than consuming as much as they can in one setting.
Workshop Question - How is your brand adapting to the social and personal habits of Millennials and Gen Z?
Trend Themes
1. Tea-infused Alcoholic Beverages - As more people seek new flavor experiences and healthier drinking alternatives, the use of tea in alcoholic beverage formulations is increasing.
2. Low Calorie and Sugar Alcoholic Beverages - With the rise of health-consciousness, busy lifestyles, and socialization-focused drinking habits among younger demographics, demand for low calorie and sugar alcoholic beverages is on the rise.
3. Innovative Flavors and Ingredients in Alcoholic Tea - In addition to traditional tea flavors like green and black, companies are experimenting with innovative ingredients like monk fruit and guarana, and novel flavor pairings like Moroccan Mint Tea and Raspberry Black Tea.
Industry Implications
1. Alcoholic Beverages - Breweries and distilleries can innovate by experimenting with tea infusion and other innovative ingredients to create new, unique, and healthier alcoholic products.
2. Canned Beverage - Canned beverage companies can leverage the popularity of tea-infused alcoholic drinks to create new and innovative canned cocktail or hard seltzer products.
3. Tea Industry - Tea companies can expand their product portfolios to include tea leaves specifically chosen for use in alcoholic formulations, or develop partnerships with alcoholic beverage manufacturers to offer co-branded products.
