Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alcoholic
Tea
Wine and beer products are infused with tea leaves for enhanced flavor.
3.7
Trend score
Trend
What is the Alcoholic Tea trend?
Alcoholic Tea: The fusion of tea into wine and beer-based beverages is on the rise as more people seek out novelty flavors when purchasing alcoholic drinks. The added benefit of using tea leaves is the significant flavor they can add without the pitfalls of artificial flavoring.
Insight
The consumer insight behind the Alcoholic Tea trend
Millennial and Gen Z demographics consume less alcohol than preceding generations for a variety of reasons. Health consciousness, focusing on the socialization aspect of drinking rather than getting inebriated, and busy lifestyles are all factors that contribute to this shift. For people in these demographics, experimenting with new flavors in the alcohol space is more important than consuming as much as they can in one setting.
Trend themes
Themes within the Alcoholic Tea trend
Three behaviours holding the trend together01
Tea-infused Alcoholic Beverages
As more people seek new flavor experiences and healthier drinking alternatives, the use of tea in alcoholic beverage formulations is increasing.
02
Low Calorie and Sugar Alcoholic Beverages
With the rise of health-consciousness, busy lifestyles, and socialization-focused drinking habits among younger demographics, demand for low calorie and sugar alcoholic beverages is on the rise.
03
Innovative Flavors and Ingredients in Alcoholic Tea
In addition to traditional tea flavors like green and black, companies are experimenting with innovative ingredients like monk fruit and guarana, and novel flavor pairings like Moroccan Mint Tea and Raspberry Black Tea.
Industry implications
What the Alcoholic Tea trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
Breweries and distilleries can innovate by experimenting with tea infusion and other innovative ingredients to create new, unique, and healthier alcoholic products.
For
Canned Beverage
Canned beverage companies can leverage the popularity of tea-infused alcoholic drinks to create new and innovative canned cocktail or hard seltzer products.
For
Tea Industry
Tea companies can expand their product portfolios to include tea leaves specifically chosen for use in alcoholic formulations, or develop partnerships with alcoholic beverage manufacturers to offer co-branded products.
Workshop question
How is your brand adapting to the social and personal habits of Millennials and Gen Z?
Trend signals
Trend signals for Alcoholic Tea
Trend score 3.7 out of 10, from popularity 58%, activity 41%, freshness 12%.
Popularity58%
Activity41%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alcoholic Tea trend
6 featured examples from Oct 20, 2020 to Jul 26, 2022CategoryLifestyle
Infused Hard Seltzer Teas
LYTT Blends Guarana, Organic Tea and Organic Cane Alcohol
Opportunity for innovation and disruption in the alcoholic beverage industry by introducing new and unique hard seltzer tea blends.
CategoryMarketing
Effervescent Hard Tea Drinks
Loverboy Strawberry Lemonade Sparkling Hard Tea is Limited-Edition
Innovate and expand on classic drinks to offer new and unique flavors to consumers.
CategoryMarketing
Semi-Sparkling Canned Tea Cocktails
Twistea Drinks Come in Four Refreshing Flavor Options
Opportunity for established and emerging players to expand their product lines and attract younger consumers with unique flavored RTD beverages.
CategoryMarketing
Spirit-Based Hard Tea Cocktails
Red Saint Botanical Spirits Offers a Hard Seltzer Alternative
Companies in the alcoholic beverage industry can leverage trends in spirit-based canned cocktails and innovative ingredients to create new products that appeal to consumers lookin…
CategoryLifestyle
Extra-Smooth Hard Iced Teas
The New Pabst Groovy Lemon Strong Iced Tea Was Made for Summer Sippin'
By introducing 'Pabst Groovy Lemon Strong Iced Tea,' Pabst Blue Ribbon is creating a disruption opportunity within the alcoholic beverages industry by offering a unique, refreshin…
CategoryLifestyle
Full-Flavored Hard Iced Teas
These Boozy Teas are Fermented With Cane Sugar
There is a disruptive innovation opportunity in the alcoholic beverage industry by creating new and different types of alcoholic beverages, like hard iced teas.
