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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,599 more

Anti-Anxiety Beverage

Healthy beverages are infused with 5-HTP for stress-relief purposes

Trend - Brands in health and beverage industries are incorporating the amino acid 5-HTP into their drinks in order to boost the promoted effects. 5-HTP is known to reduce anxiety and boost serotonin levels, and its incorporation into drinkable formats offers a simple way to integrate it into daily routines.

Insight - The average North American consumer is facing longer working hours and a greater overlap between work and life due to constant connectivity, all on top of the personal and social responsibilities they have. The resulting burnout that's come from these lifestyles has also brought on the growth of the health and wellness space in recent years. Products that are able to offer small, easily-integrated sources of relief for people are popular as consumers try to manage their mental and physical health.
Workshop Question - How could your brand appeal to consumers facing stress and anxiety?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
19,254 Total Clicks
Date Range:
Jul 19 — May 20
Trending:
This Week and Warm
Consumer Insight Topics:

Featured Examples

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