Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,599 more

Postponed Milestones

Brands are making it easier for those forced to put celebration plans on hold

Trend - The COVID-19 pandemic has put many important life events on hold—ranging from birthdays to weddings—as consumers are forced to shelter-in-place. Brands are trying to elevate this burden with giveaways aimed specifically at people forced to postpone these milestones.

Insight - Consumers are facing considerable stress because of COVID-19 and worry about what it will mean for their futures. This especially impacts consumers who were forced to put important life plans on hold and creates added stress as these events are often time-consuming to plan and cost them financially. As a result, brands are trying to ease this burden for consumers by offering them financial incentives that will help elevate their losses. Brands that empathize with these consumer struggles will authentically foster a sense of trust and, ultimately, win consumer loyalty.
Workshop Question - How can you empathize with your consumers' struggles during uncertain times?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
10,991 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Quarantine Birthday Kits
Quarantine Birthday Kits
The Lockdown Birthday Bash Party Kit Shares a Link to Digital Activities
Virtual Wedding Platforms
Virtual Wedding Platforms
Jared is Helping 1,000 Couples Get Married Because #LoveCantWait
Grocery-Branded Social Distancing Events
Grocery-Branded Social Distancing Events
Northgate Market Launched the 'Stay at Home Solutions'
Virtual Prom Parties
Virtual Prom Parties
#HousepartyProm Gives Teens a Chance to Celebrate with Friends Safely
Takeout Taco Bars
Takeout Taco Bars
Taco Bells is Selling a New 'At Home Taco Bar' for Cinco De Mayo
Video Conferencing Weddings
Video Conferencing Weddings
Zoom and Wedfuly are Partnering to Offer Virtual Wedding Packages
Virtual Beachside Weddings
Virtual Beachside Weddings
A Couple Opts for a Virtual Wedding in Animal Crossing: New Horizons
Jewelry Brand Cupcake Collaborations
Jewelry Brand Cupcake Collaborations
Kendra Scott Worked with Sprinkles on a Mother’s Day Gift Set
Smart Home Giveaways
Smart Home Giveaways
The HGTV Smart Home is Full of Technology, Gadgets & Connected Solutions
DIY Creamsicle Cupcake Kits
DIY Creamsicle Cupcake Kits
Hostess Created a Orange CupCake Dessert Kit That You Can Make at Home
Whimsical Sprinkle Kits
Whimsical Sprinkle Kits
These Williams Sonoma Sprinkles in Unicorn Splash are Multicolored
Pandemic-Prompted Car Seat Giveaways
Pandemic-Prompted Car Seat Giveaways
Doona is Giving Back to COVID-19 Frontline Workers
Recipe-Ready Edible THC Oil
Recipe-Ready Edible THC Oil
The Goodship Pioneers the DIY Cannabis Cuisine Venture in the Home
play_circle_filled Pandemic-Prompted Wine Giveaways
Pandemic-Prompted Wine Giveaways
BABE Wine is Giving Away $1M USD of Wine Straight to Your Door
Prepackaged Springtime Cakes
Prepackaged Springtime Cakes
These Hostess Seasonal Baked Desserts are here for a Limited Time
Branded eSports Tournaments
Branded eSports Tournaments
The Chipotle Challenger Series Will Transition to an Online Event
Caring Card Giveaways
Caring Card Giveaways
Hallmark is Donating a Million Cards to Help People Uplift Others
Beer-Branded Dog Fostering Ads
Beer-Branded Dog Fostering Ads
Busch is Asking Fans to Shelter Dogs Amid the COVID-19 Pandemic
Frontline Worker Sneaker Giveaways
Frontline Worker Sneaker Giveaways
Vessi Footwear is Giving Away Sneakers to Health Workers
Reworked Indoor-Focused Mobile Games
Reworked Indoor-Focused Mobile Games
Pokémon Go is Being Altered to Cater to Indoor Gameplay
play_circle_filled QSR-Branded Streaming Service Giveaways
QSR-Branded Streaming Service Giveaways
Popeyes is Giving Away 1,000 Netflix Accounts
Edible Easter Grass
Edible Easter Grass
The Galerie Easter Edible Grass with Candy Bunnies Will Elevate Your Basket
Snowfall-Dependent Beer Discounts
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
Beer-Themed Insulated Stockings
Beer-Themed Insulated Stockings
The Buschhhhh Cooler Stocking Can Hold Up to 12 Busch Beers
Cupcake-Inspired Candies
Cupcake-Inspired Candies
The Jelly Belly Candy Cupcakes Come in Five Flavors
Mythical Creature-Themed Desserts
Mythical Creature-Themed Desserts
Hostess Launched the New Unicorn CupCakes Perfect For Halloween
Wildlife Conservation Partnerships
Wildlife Conservation Partnerships
The 'Busch Big Buck Hunter Permit' Helps to Conserve Wildlife
play_circle_filled Forested Beer Pop-Ups
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
play_circle_filled Race Car Beer Cans
Race Car Beer Cans
NASCAR Boasts Limited Edition Busch Beer Cans Made Out of Kevin Harvick's Cars
play_circle_filled Tree-Planting Pre-Roll Ads
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
Forest-Hidden Beer Contests
Forest-Hidden Beer Contests
The Busch in the Forest Contest Boasts Medallions in America's Forests
Hyper-Targeted Beer Campaigns
Hyper-Targeted Beer Campaigns
Busch Beer Created a Targeted Campaign for a Family on Father's Day