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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,599 more

Postponed Milestones

Brands are making it easier for those forced to put celebration plans on hold

Trend - The COVID-19 pandemic has put many important life events on hold—ranging from birthdays to weddings—as consumers are forced to shelter-in-place. Brands are trying to elevate this burden with giveaways aimed specifically at people forced to postpone these milestones.

Insight - Consumers are facing considerable stress because of COVID-19 and worry about what it will mean for their futures. This especially impacts consumers who were forced to put important life plans on hold and creates added stress as these events are often time-consuming to plan and cost them financially. As a result, brands are trying to ease this burden for consumers by offering them financial incentives that will help elevate their losses. Brands that empathize with these consumer struggles will authentically foster a sense of trust and, ultimately, win consumer loyalty.
Workshop Question - How can you empathize with your consumers' struggles during uncertain times?
4 Featured, 32 Examples:
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Date Range:
Apr 20 — May 20
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Consumer Insight Topics:

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