Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Shield
Aesthetic
Designers are curating stylish face shields for non-medical use by consumers.
6.5
Trend score
Trend
What is the Shield Aesthetic trend?
Shield Aesthetic: As face coverings have become an important piece of personal safety equipment outside of the medical context, brands and designers are now launching face shields that are practical and aesthetic-driven. These designs are envisioned to be worn during and, potentially, after the COVID-19 pandemic.
Insight
The consumer insight behind the Shield Aesthetic trend
The circumstances of "the new normal" have caused consumers to reconsider what is essential and what is not, leading many to the conclusion that personal protective equipment is necessary for overcoming COVID-19. Millennials and Gen Z prioritize personal aesthetics—which is strongly influenced by their presence on social media platforms—hence, they look to be mindful without compromising style for function.
Trend themes
Themes within the Shield Aesthetic trend
Three behaviours holding the trend together01
Stylish PPE
Designers are curating practical and aesthetic-driven face shields and masks for non-medical use by consumers, due to the 'new normal' circumstances caused by COVID-19.
02
Low-Tech PPE Solutions
Amid PPE shortages, researchers have developed innovative, low-cost PPE solutions such as foldable protective masks that can be created with only a clear sheet of plastic and an elastic.
03
Inflatable and Solar-powered PPE
Designers are envisioning PPE with unique features such as inflatable and egg-shaped plastic bubbles that serve as a barrier against contagious viruses and air pollution, powered by solar panels and battery.
Industry implications
What the Shield Aesthetic trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The emergence of stylish PPE can create disruptive innovation opportunities for the fashion industry to cater to consumers' new preferences and priorities for functional yet fashionable attire.
For
Medical Industry
Low-tech PPE solutions can offer disruptive innovation opportunities for the medical industry to produce more simple and cost-effective PPE during shortages.
For
Renewable Energy Industry
Inflatable and solar-powered PPE can create disruptive innovation opportunities for the renewable energy industry to apply their technology and tackle new challenges during a pandemic.
Workshop question
How might your brand satisfy aesthetic needs during times of distress?
Trend signals
Trend signals for Shield Aesthetic
Trend score 6.5 out of 10, from popularity 95%, activity 93%, freshness 9%.
Popularity95%
Activity93%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shield Aesthetic trend
5 featured examples from Apr 8 to May 7, 2020CategoryArt & Design
Sci-Fi-Inspired Face Shields
Plastique Fantastique Creates an Open-Source Retro Face Shield
The fashion industry can capitalize on the retro and sci-fi trends by incorporating face shields as stylish and functional accessories.
CategoryTech
Solar-Powered Virus Protection Bubbles
The 'Bubble Shield' Concept Was Developed by Designlibero
The 'Bubble Shield' concept could be applied in the healthcare industry to provide advanced protection for medical professionals.
CategoryWorld
Colorful Inflatable Face Shields
Italian Designers Have Launched Socializing-Friendly Face Shields
As face shields become a part of everyday attire, the fashion industry can capitalize on creating unique and stylish designs.
CategoryLifestyle
Simple Origami Face Shields
HappyShield Was Created as a Low Cost Solution to PPE Shortages
The healthcare industry can explore opportunities to incorporate origami-inspired face shields as an affordable and efficient solution to address PPE shortages and enhance protect…
CategoryLifestyle
Haute Fashion Face Shields
This Face Shield Design by Joe Doucet Has a Stylish Design
Fashion designers and brands can incorporate their expertise into creating stylish, yet functional PPE.
