Category
Fashion
Scaled Restraint
Trend cluster
Category
Temperature
Care
Body care products include elements of heating or cooling to enhance experience.
3.9
Trend score
Trend
What is the Temperature Care trend?
Temperature Care: Cooling and heating products on parts of the body are commonly used to relieve tension, but they're less frequently coupled with skin-enhancing benefits. The shift toward products that offer temperature enhancements replicates various health treatments while working to improve skin's appearance.
Insight
The consumer insight behind the Temperature Care trend
For consumers who enjoy the entire process of skincare and see the sometimes-lengthy ritual as a relaxing part of their day, product experience is extremely important. Observable effects that they can see or feel immediately are particularly appealing, as they're able to make the experience of the product more fun, and enhance the perceived effectiveness of the items being used.
Trend themes
Themes within the Temperature Care trend
Three behaviours holding the trend together01
Temperature-enhanced products
The addition of heating or cooling elements to body care products is becoming popular and these products provide a therapeutic or medicinal experience along with enhanced skin benefits.
02
Double-layered technology
Products that use double-layered technology allow for better absorption of high-quality ingredients by the skin while also providing an enjoyable experience.
03
Accommodating extremities
Extending high-end pampering procedures from just skin to extremities is becoming a trend in the beauty world.
Industry implications
What the Temperature Care trend means for industry
Where the trend changes the playbookFor
Skincare industry
The skincare industry should focus on merging the idea of therapy and medicinal benefits with enhanced skin benefits to provide customers with a comprehensive experience.
For
Therapeutic industry
By incorporating temperature technology in various products, the therapeutic industry can captivate consumers who are looking for immediate pain relief and enjoy an immersive experience.
For
Beauty industry
The beauty industry can expand its market share by focusing on developing products that offer an immersive experience for extremities such as hands and feet.
Workshop question
How could your product incorporate multi-sensory ingredients or additions?
Trend signals
Trend signals for Temperature Care
Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 9%.
Popularity56%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Temperature Care trend
4 featured examples from Apr 2, 2019 to Apr 8, 2020CategoryLifestyle
Double-Layer Foot Care Masks
Starskin's Gold Mask for Feet is Part of its New VIP Collection
The use of innovative foot care products like Starskin's Gold Mask for Feet disrupts traditional personal care products.
CategoryFashion
Ultra-Softening Warming Hand Masks
The Dr.Jart+ Dermask Hand Hydrating Mask Works in 20 Minutes
Disruptive Innovation Opportunity: Introduce innovative hand mask products to the beauty and personal care industry to cater to consumers seeking comprehensive skincare solutions.
CategoryFashion
Turmeric-Infused Body Creams
Skincare Brand Nature of Things Launched the Superlative Body Balm
The skincare industry can explore incorporating natural and functional ingredients to create innovative and therapeutic products.
CategoryLifestyle
Cooling CBD Roll-Ons
The CryoFreeze CBD Pain Relief Roll-On Takes Inspiration from Cryotherapy
Disruptive innovation opportunity: Integrate cryotherapy techniques and cooling relief into CBD products to offer new pain relief options for consumers.
