Body care products include elements of heating or cooling to enhance experience
Trend - Cooling and heating products on parts of the body are commonly used to relieve tension, but they're less frequently coupled with skin-enhancing benefits. The shift toward products that offer temperature enhancements replicates various health treatments while working to improve skin's appearance.
Insight - For consumers who enjoy the entire process of skincare and see the sometimes-lengthy ritual as a relaxing part of their day, product experience is extremely important. Observable effects that they can see or feel immediately are particularly appealing, as they're able to make the experience of the product more fun, and enhance the perceived effectiveness of the items being used.
Insight - For consumers who enjoy the entire process of skincare and see the sometimes-lengthy ritual as a relaxing part of their day, product experience is extremely important. Observable effects that they can see or feel immediately are particularly appealing, as they're able to make the experience of the product more fun, and enhance the perceived effectiveness of the items being used.
Workshop Question - How could your product incorporate multi-sensory ingredients or additions?
Trend Themes
1. Temperature-enhanced Products - The addition of heating or cooling elements to body care products is becoming popular and these products provide a therapeutic or medicinal experience along with enhanced skin benefits.
2. Double-layered Technology - Products that use double-layered technology allow for better absorption of high-quality ingredients by the skin while also providing an enjoyable experience.
3. Accommodating Extremities - Extending high-end pampering procedures from just skin to extremities is becoming a trend in the beauty world.
Industry Implications
1. Skincare Industry - The skincare industry should focus on merging the idea of therapy and medicinal benefits with enhanced skin benefits to provide customers with a comprehensive experience.
2. Therapeutic Industry - By incorporating temperature technology in various products, the therapeutic industry can captivate consumers who are looking for immediate pain relief and enjoy an immersive experience.
3. Beauty Industry - The beauty industry can expand its market share by focusing on developing products that offer an immersive experience for extremities such as hands and feet.
