Brands accelerate contactless delivery services in light of COVID-19
Trend - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.
Insight - COVID-19 has brought on the acceleration of a number of already existing trends, particularly those that involve the virtual space, or the ever-growing ecommerce industry. Consumers are currently putting more of their focus on how brands can help improve the quality of their lives as they spend more of their time at home, and that pertains to everything from entertainment and health to convenience.
Insight - COVID-19 has brought on the acceleration of a number of already existing trends, particularly those that involve the virtual space, or the ever-growing ecommerce industry. Consumers are currently putting more of their focus on how brands can help improve the quality of their lives as they spend more of their time at home, and that pertains to everything from entertainment and health to convenience.
Workshop Question - How is your brand updating safety and health protocols at this time?
Trend Themes
1. Acceleration of Contactless Deliveries - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission.
2. Focus on E-commerce and Virtual Space - Consumers are currently putting more of their focus on how brands can help improve the quality of their lives as they spend more of their time at home, and that pertains to everything from entertainment and health to convenience.
3. Rise of Smart Lockers - In response to a pandemic, many businesses have had to change the way items are delivered to people and these solutions will continue to be in place as lockdown protocols are eased around the world.
Industry Implications
1. Food Delivery - Contactless delivery solutions, such as delivery robots and smart lockers, could revolutionize the food delivery industry and minimize person-to-person contact.
2. Alcohol Delivery - Alcohol delivery platforms like Saucey can differentiate themselves with speedy 30 minute contactless deliver guarantee which is especially relevant given COVID-19.
3. E-commerce - The acceleration of contactless deliveries has led to a shift in focus towards e-commerce and virtual space, which could present opportunities for businesses to cater better to consumers' needs.
