Trend cluster
Category

Contactless
Delivery

Brands accelerate contactless delivery services in light of COVID-19.

Contactless Smart LockersContactless Delivery RobotsBeer-Centric Delivery ServicesCinco De Mayo Cocktails

Trend

What is the Contactless Delivery trend?

Contactless Delivery: As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.

Insight

The consumer insight behind the Contactless Delivery trend

COVID-19 has brought on the acceleration of a number of already existing trends, particularly those that involve the virtual space, or the ever-growing ecommerce industry. Consumers are currently putting more of their focus on how brands can help improve the quality of their lives as they spend more of their time at home, and that pertains to everything from entertainment and health to convenience.

Trend themes

Themes within the Contactless Delivery trend

Three behaviours holding the trend together
01

Acceleration of Contactless Deliveries

As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission.

02

Focus on E-commerce and Virtual Space

Consumers are currently putting more of their focus on how brands can help improve the quality of their lives as they spend more of their time at home, and that pertains to everything from entertainment and health to convenience.

03

Rise of Smart Lockers

In response to a pandemic, many businesses have had to change the way items are delivered to people and these solutions will continue to be in place as lockdown protocols are eased around the world.

Industry implications

What the Contactless Delivery trend means for industry

Where the trend changes the playbook
For

Food Delivery

Contactless delivery solutions, such as delivery robots and smart lockers, could revolutionize the food delivery industry and minimize person-to-person contact.

For

Alcohol Delivery

Alcohol delivery platforms like Saucey can differentiate themselves with speedy 30 minute contactless deliver guarantee which is especially relevant given COVID-19.

For

E-commerce

The acceleration of contactless deliveries has led to a shift in focus towards e-commerce and virtual space, which could present opportunities for businesses to cater better to consumers' needs.

Workshop question

How is your brand updating safety and health protocols at this time?

Trend signals

Trend signals for Contactless Delivery

Trend score 4.6 out of 10, from popularity 68%, activity 60%, freshness 9%.

Popularity68%
Activity60%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa