Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Pop-Up Adaptation

Brands are launching virtual pop-ups to connect with consumers during COVID-19

Trend - Brands that have traditionally relied on physical pop-ups as a way to connect with their fans are now launching timed activations in the digital space. From charitable experiences to luxury online boutiques, this approach creates diversity in the e-commerce space.

Insight - Many rely on shopping as therapy and internalize non-essential purchases as a way to soothe anxiety or boost confidence. Since the restrictions of lockdown make it so that consumers can't physically indulge in such experiences, many turn to the digital space in search of alternatives. In doing so, consumers aim to replicate the real-life shopping ritual, which they are increasingly nostalgic about.
Workshop Question - What in-person features can you integrate to diversify and personalize the e-commerce experience?
Trend Themes
1. Virtual Pop-ups - Brands are launching virtual pop-ups to connect with consumers during COVID-19, creating diversity in the e-commerce space.
2. Luxe Online Boutiques - There has been an increase in demand for online shopping due to the COVID-19 pandemic, prompting luxury brands to debut pop-up stores online and offer virtual experiences to their customers.
3. Charitable Online Pop-ups - Brands are launching exclusive merchandise virtual experiences to support charities and local communities who are facing current and future challenges due to the COVID-19 pandemic.
Industry Implications
1. E-commerce - The rise of virtual pop-up experiences and online boutiques has created new opportunities to innovate in e-commerce, from creating specialized customer experiences to experimenting with technologies like virtual and augmented reality.
2. Luxury Goods - Luxury brands are taking advantage of online channels to reach new customers and offer unique experiences, creating opportunities to innovate in marketing, customer engagement, and product offerings.
3. Charitable Giving - The adoption of charitable causes in virtual pop-up shops presents opportunities to expand corporate social responsibility efforts, engage with customers, and generate positive publicity for brands.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
86,245 Total Clicks
Date Range:
Mar 20 — May 20
Trending:
Warm

Related Examples

Charitable Hand-Drawn Logo Shirts
Charitable Hand-Drawn Logo Shirts
This Pepsi Logo Was Drawn by John Krasinski's Daughters
play_circle_filled Self-Isolation Candy Campaigns
Self-Isolation Candy Campaigns
The Latest Maltesers 'Look on the Light Side' Ads are Relatable
Virtual Lineup Apps
Virtual Lineup Apps
Safe Queue Helps Stores Digitally Manage the Flow of Customers
Distancing Suit Shops
Distancing Suit Shops
Suitsupply's New Normal Shopping Uses Virtually Prepared Fitting Rooms
In-Store Safe Spaces
In-Store Safe Spaces
Boots is Offering Support for Domestic Abuse Victims During COVID-19
Grocery-Branded Virtual Events
Grocery-Branded Virtual Events
Supermarket Chain Kroger Debuted Weekly Stay-At-Home Online Events
Livestream Virtual Tennis Matches
Livestream Virtual Tennis Matches
Facebook Gaming is Host a Celebrity Mario Tennis Aces Tournament
play_circle_filled Child-Perspective Pandemic Ads
Child-Perspective Pandemic Ads
Babyshop's 'A World We Deserve' Shows Kids Hopes Amid COVID-19
Video Game Fashion Pop-Ups
Video Game Fashion Pop-Ups
Sandy Liang's Animal Crossing Pop-up Lets Guests Download Looks
Charitable Relief Graphic Tees
Charitable Relief Graphic Tees
NOAH Announced the Thank You Core Logo Tees on Instagram
Philanthropic Face Mask Initiatives
Philanthropic Face Mask Initiatives
Bravado Debuted a Charitable, Multi-Artist Face Mask Platform
Waterless Plum Serums
Waterless Plum Serums
LOLI's Plum Elixir is Made from French Ente Plum Kernels
Makeup Pouch Packages
Makeup Pouch Packages
The Fit Me Matte + Poreless Foundation Comes in a Travel-Ready Format
Hemp-Infused Brow Pens
Hemp-Infused Brow Pens
Milk Makeup's Kush Triple Brow Pen Has a Triple-Tipped Felt Applicator
Charitable Mobile Puzzle Games
Charitable Mobile Puzzle Games
OnePlus Introduced the Competitive Crackables 2.0 Mobile Game
Charitable Luxury Racing Events
Charitable Luxury Racing Events
The SRO ESPORT GT SERIES CHARITY CHALLENGE Fights COVID-19
Soft-Focus Setting Sprays
Soft-Focus Setting Sprays
Hourglass Cosmetics' Lightweight Veil Blurs Imperfections
AI-Matched Makeup Shades
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
Ocean-Safe Broad Spectrum Sunscreens
Ocean-Safe Broad Spectrum Sunscreens
The BRAVO SIERRA Face Sunscreen is Non-Greasy and Non-Sticky
Glowy Priming Serums
Glowy Priming Serums
Laneige's Glowy Makeup Serum Doubles as a Makeup Primer
Protective Tinted Serums
Protective Tinted Serums
The Sérums De Teint Protector & Perfector is Ultra-Sheer
Skin-Caring Liquid Makeup
Skin-Caring Liquid Makeup
The Futurist Hydra Rescue Moisturizing Makeup SPF 45 Nourishes & More
play_circle_filled Immersive Diorama Games
Immersive Diorama Games
Glimt is an Augmented Reality Detective Game for Magic Leap 1
Eco Gender-Free Fragrances
Eco Gender-Free Fragrances
CK EVERYONE is an Environmentally Conscious Fragrance for All
Virtual Gifting Pop-Ups
Virtual Gifting Pop-Ups
Action for Children's Gifting Store Helps People Easily Make Donations
Virtual Holiday Shops
Virtual Holiday Shops
Chick-fil-A's Online & Pop-Up Time Shop Helps People Share the Gift of Time
Virtual Holiday Pop-Ups
Virtual Holiday Pop-Ups
Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event
Weather-Themed Apparel Pop-Ups
Weather-Themed Apparel Pop-Ups
The Arrival's Temporary NYC Shop Reflects Three Microclimates
Complimentary Skincare Pop-Ups
Complimentary Skincare Pop-Ups
Elemis' On the Glow Pop-Up Experience Shares Gifts & Free Facials
play_circle_filled Forested Beer Pop-Ups
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
play_circle_filled Experiential Media Pop-Ups
Experiential Media Pop-Ups
The YouTube House is an Experiential Destination in NYC
Personalized High-Tech Beauty Pop-Ups
Personalized High-Tech Beauty Pop-Ups
Clinique's Immersive Shop Embraces Virtual Reality's Perks
Exclusive Virtual Pop-Ups
Exclusive Virtual Pop-Ups
Nike's Store Only Takes Air Max Credits Earned from Previous Purchases