Virtual festival experiences supplement in-person experiences
Trend - As the prospect of holding or attending concerts, festivals and other large gatherings isn't likely in the next several months, music brands are adapting their services and planning virtual festivals. Though not able to offer the same experience as in-person events, these virtual gatherings supplement them until life goes back to business as usual.
Insight - One of the draws of attending large, entertainment-based gatherings (aside from entertainment) is the experience and sense of community they offer attendees. Though this can't be completely replicated in digital formats, they're still able to build bonds and points of discussion between like-minded consumers when offered virtually.
Insight - One of the draws of attending large, entertainment-based gatherings (aside from entertainment) is the experience and sense of community they offer attendees. Though this can't be completely replicated in digital formats, they're still able to build bonds and points of discussion between like-minded consumers when offered virtually.
Workshop Question - How is your brand adapting to consumers' changed needs?
Trend Themes
1. Virtual Event Experiences - As in-person events and gatherings are less likely during the COVID-19 pandemic, virtual events are being planned in various industries to supplement them. Disruptive innovation opportunities include creating interactive experiences that mimic in-person events and offering exclusive perks to virtual attendees.
2. Livestream Concerts - Livestream concerts have become increasingly popular as concert venues close down due to COVID-19. Disruptive innovation opportunities include creating interactive and immersive concert experiences, collaborating with other artists and offering exclusive perks to virtual attendees.
3. Online Music Festivals - As traditional in-person music festivals may not be possible during the pandemic, online music festivals are emerging to give music lovers a chance to experience live music from their homes. Disruptive innovation opportunities include offering exclusive experiences, showcasing up-and-coming artists, and creating interactive and immersive festival experiences.
Industry Implications
1. Entertainment Industry - Virtual events, livestream concerts, and online music festivals are relevant to the entertainment industry, which needs to adapt to the current situation to keep audiences engaged. Disruptive innovation opportunities include creating new and exciting virtual experiences and finding ways to monetize virtual events.
2. Food and Beverage Industry - Virtual beer festivals are emerging and offering unique beer-drinking experiences while supporting the restaurant industry. Disruptive innovation opportunities include creating virtual wine and spirits tastings and collaborating with other food brands for an immersive food and drink experience.
3. Retail Industry - With traditional events and marketing opportunities canceled, retailers are turning to virtual events to engage with their customers. Disruptive innovation opportunities include creating exclusive virtual shopping experiences, collaborating with other retailers for a unique experience, and exploring virtual try-on technology.
4 Featured, 29 Examples:
107,128 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Warm
Consumer Insight Topics:
