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Digital Festival

Virtual festival experiences supplement in-person experiences

Trend - As the prospect of holding or attending concerts, festivals and other large gatherings isn't likely in the next several months, music brands are adapting their services and planning virtual festivals. Though not able to offer the same experience as in-person events, these virtual gatherings supplement them until life goes back to business as usual.

Insight - One of the draws of attending large, entertainment-based gatherings (aside from entertainment) is the experience and sense of community they offer attendees. Though this can't be completely replicated in digital formats, they're still able to build bonds and points of discussion between like-minded consumers when offered virtually.
Workshop Question - How is your brand adapting to consumers' changed needs?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 25 Examples:
37,104 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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