In-shower hair treatments offer a range of enhancements while saving time
Trend - Hair treatments that are applied and rinsed off in the same shower session allow consumers to cut down on the amount of time they spend caring for their hair, while still doing so effectively. In-shower hair treatments offer a range of functions, from gradually dyeing hair to taming frizz.
Insight - The growing focus on self-care is an important part of consumers' routines, but one that tends to take up a lot of time. Beauty and wellness rituals for the skin, body and hair require consistency for best results, which can be difficult to maintain if they take up large chunks of people's busy lifestyles. Thus, self-care rituals that can be added to unchanging aspects of consumers' routines prioritize both function and convenience.
Insight - The growing focus on self-care is an important part of consumers' routines, but one that tends to take up a lot of time. Beauty and wellness rituals for the skin, body and hair require consistency for best results, which can be difficult to maintain if they take up large chunks of people's busy lifestyles. Thus, self-care rituals that can be added to unchanging aspects of consumers' routines prioritize both function and convenience.
Workshop Question - How is your brand prioritizing convenience in the delivery or use of its product/service?
Trend Themes
1. In-shower Treatments - In-shower hair treatments are a growing trend that prioritize both function and convenience.
2. Tailored Haircare Products - Customizable haircare products are a trend that allows consumers to personalize their haircare goals and address specific concerns.
3. Color-depositing Hair Conditioners - Coloring conditioners are a trend that allow consumers to easily change the hue of their hair as they condition in the shower.
Industry Implications
1. Personal Care - The personal care industry can benefit from these trends by offering more efficient and personalized solutions for haircare.
2. Beauty - The beauty industry can leverage these trends to create innovative new products that cater to consumers' desire for products that are both functional and convenient.
3. Technology - Advances in technology can help businesses in the haircare industry offer customizable and more effective solutions to consumers.
