As part of its range of Basics, oVertone is introducing its Coloring Conditioner in shades like Ginger, Chocolate Brown, and Golden Brown Join Espresso Brown and Rich Black, which make changing the hue of one's hair as easy as conditioning it in the shower. According to brand co-founder Liora Dudar, "The shades in the Basics line are as practical as your go-to closet staples. You can easily incorporate them into your routine to do everything from a big color change to a subtle shift in tone, depending on your personal style."
These color-changing conditioners nourish hair with plant-based oils and deposit pigment after about 10 to 15 minutes of letting it sit on saturated strands.
Each of the new Coloring Conditioner shades is paired with a Daily Conditioner that helps to maintain the vibrancy of the color after washing.