Post-COVID travel will look very different than what consumers are accustomed to
Trend - Even before a vaccine for COVID-19 is available, countries around the world will reopen in order to restart their economies. This includes travel, however airlines will have to re-think operations in order for people to remain safe. Once lacking consistent hygiene protocols and cramming people into planes, airlines will have to focus more on space and hygiene as travel picks back up.
Insight - The psychological mark that COVID-19 has left on consumers and businesses alike will likely remain for long after there's a vaccine for the virus. People's lives have been upended, and the new habits they're forming around cleanliness and physical distancing may remain as part of people's routines once the crisis passes. This impact will force businesses to take into account new consumer habits as they reopen or ramp up service and production in a post-COVID world.
Insight - The psychological mark that COVID-19 has left on consumers and businesses alike will likely remain for long after there's a vaccine for the virus. People's lives have been upended, and the new habits they're forming around cleanliness and physical distancing may remain as part of people's routines once the crisis passes. This impact will force businesses to take into account new consumer habits as they reopen or ramp up service and production in a post-COVID world.
Workshop Question - How is your brand safety planning for the reopening of its local economy?
Trend Themes
1. Increased Focus on Hygiene Protocols in Travel Industry - The COVID-19 pandemic has left a lasting impact on consumer habits and businesses will need to take into account new hygiene protocols and physical distancing even after a vaccine is available.
2. Design Innovation for Post-pandemic Air Travel - Airline companies and designers are coming up with innovative solutions such as walk-through sanitizers, seat shields, and screen dividers to ensure safety and peace of mind for passengers who are flying during a pandemic.
3. Sanitized Travel Guides as Resources for the Travel Industry - Companies are producing travel resources like SimplyFlying's Sanitized Travel Guide that take into account the changes in travel brought about by COVID-19, exploring how travel would change post-COVID and the best practices airlines should adopt to ensure safety and peace of mind for passengers.
Industry Implications
1. Event Planning - Walk-through sanitizers have the potential to become fixtures in everything from event venues and airports to large buildings and other places where volumes of people need to pass through.
2. Aerospace Engineering - Aerospace engineers are coming up with innovative seat designs such as Florian Barjot's PlanBay concept which is a removable separation kit that creates a 'bubble' of protection around passengers.
3. Travel Industry - Sanitized travel guides like SimplyFlying's provide valuable insight into how the travel industry can adapt and evolve in the post-COVID world to keep passengers safe and at ease.
5 Featured, 25 Examples:
57,988 Total Clicks
Date Range:
May 20 — May 20
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