Brands are revamping their logos to show support amid COVID-19
Trend - To help send a message of solidarity during the COVID-19 pandemic, various brands have launched rebranding initiatives to show their support during the new era of social distancing. These logos have been altered to encouraging visual messages asking consumers to stay safely at home.
Insight - These isolating times of COVID-19 have left consumers feeling secluded and lacking in community support, especially since consumers feel the only way to stop the spread of the virus is through the lonely practice of social distancing on a large scale. This demographic is looking for ways to feel supported within their community while maintaining their distance, and expect that brands show this support not just in a way that's symbolic, but that's also tangible.
Insight - These isolating times of COVID-19 have left consumers feeling secluded and lacking in community support, especially since consumers feel the only way to stop the spread of the virus is through the lonely practice of social distancing on a large scale. This demographic is looking for ways to feel supported within their community while maintaining their distance, and expect that brands show this support not just in a way that's symbolic, but that's also tangible.
Workshop Question - How could your brand reflect global concerns in its marketing to reach consumers?
Trend Themes
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Brands Show COVID-19 Solidarity in Rebrands — Consumers are looking for ways to feel supported within their community while maintaining their distance, and expect that brands show this support not just in a way that's symbolic, but that's also tangible.
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Brands Encourage Social Distancing Amid COVID-19 — During these uncertain times, many consumers are turning to brands that provide community support for compassion and empathy. Brands that respond to crisis and chaos with support will help win consumer loyalty and increase brand awareness.
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Companies Adjust Logos to Promote Quarantine — The solidarity marketing efforts of fast food chains and other companies show a commitment to encouraging fans to stay indoors during these uncertain times.
Industry Implications
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Food and Beverage — Companies in the food and beverage industry are using creative rebrands to send messages of hope and support to their loyal patrons, and win over new ones during times of stress.
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Marketing and Advertising — The COVID-19 pandemic has caused disruption in many industries, including marketing and advertising, but it has also provided opportunities for companies to showcase their creativity and compassion where it is most needed.
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Retail — As consumers seek out brands that demonstrate their commitment to social distancing, companies in the retail industry have the opportunity to adjust their messaging and create new marketing strategies to capture the attention of shoppers in a crowded and shifting marketplace.
