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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,638 more

Branded Solidarity

Brands are revamping their logos to show support amid COVID-19

Trend - To help send a message of solidarity during the COVID-19 pandemic, various brands have launched rebranding initiatives to show their support during the new era of social distancing. These logos have been altered to encouraging visual messages asking consumers to stay safely at home.

Insight - These isolating times of COVID-19 have left consumers feeling secluded and lacking in community support, especially since consumers feel the only way to stop the spread of the virus is through the lonely practice of social distancing on a large scale. This demographic is looking for ways to feel supported within their community while maintaining their distance, and expect that brands show this support not just in a way that's symbolic, but that's also tangible.
Workshop Question - How could your brand reflect global concerns in its marketing to reach consumers?
4 Featured, 30 Examples:
15,205 Total Clicks
Date Range:
May 20 — May 20
This Quarter and Hot
Consumer Insight Topics:

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