The Trolls World Tour Slide Tube Dispensers Celebrate the New Film
Michael Hemsworth — April 29, 2020 — Marketing
References: candyrific & progressivegrocer
The Trolls World Tour Slide Tube Dispensers have been unveiled by CandyRific as part of its latest licensing agreement with Universal Brand Development to offer consumers a candy option that celebrates the new movie.
The candy is packaged in convenient tubes that are all emblazoned with various characters include Barb and Poppy, and comes in a variety of fruit flavors. The candies are packaged in a gravity-feed boxy display for retailers with 24 containers per box to make it perfectly suited for placement on a countertop for consumers to pick up.
The Trolls World Tour Slide Tube Dispensers help to celebrate the new film that had a limited release due to the COVID-19 pandemic, but which saw a record-breaking opening through on-demand streaming platforms.
The candy is packaged in convenient tubes that are all emblazoned with various characters include Barb and Poppy, and comes in a variety of fruit flavors. The candies are packaged in a gravity-feed boxy display for retailers with 24 containers per box to make it perfectly suited for placement on a countertop for consumers to pick up.
The Trolls World Tour Slide Tube Dispensers help to celebrate the new film that had a limited release due to the COVID-19 pandemic, but which saw a record-breaking opening through on-demand streaming platforms.
Trend Themes
1. Conveniently Tubed Candies - The trend of packaging candies in convenient tubes offers a portable and mess-free snacking experience.
2. Licensed Movie Tie-ins - The trend of creating candy products tied to popular movie franchises provides a unique marketing opportunity for brand partnerships.
3. Gravity-feed Packaging - The trend of using gravity-feed boxy displays for candy products allows for easy access and attractive presentation in retail settings.
Industry Implications
1. Confectionery - The confectionery industry can explore the disruptive innovation opportunity of introducing more candy products in convenient tube packaging to meet the demand for convenient snacking options.
2. Entertainment - The entertainment industry can leverage the trend of licensed movie tie-ins with candy products as a way to enhance brand visibility and generate additional revenue streams for movie franchises.
3. Retail - The retail industry can benefit from adopting gravity-feed boxy displays for candy products, improving customer convenience and boosting impulse purchases.
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