Riceberry rice is gaining international popularity as a nutritional ingredient
Trend - Riceberry rice is a highly nutritious grain from Thailand that is rich in antioxidants. The food lowers cholesterol levels, stunts the growth of cancerous cells, and lowers the chances of other diseases like diabetes. Popular in Thailand, the grain is quickly gaining popularity in Western markets.
Insight - Globalization has influenced an increased demand for international cuisine as many North American consumers seek to indulge in flavors and traditions from foreign countries. Partly excited by the exploration of taste and partly intrigued by what international ingredients have to offer in terms of nutrition and health benefits, many consumers seek out products that they are unfamiliar with.
Insight - Globalization has influenced an increased demand for international cuisine as many North American consumers seek to indulge in flavors and traditions from foreign countries. Partly excited by the exploration of taste and partly intrigued by what international ingredients have to offer in terms of nutrition and health benefits, many consumers seek out products that they are unfamiliar with.
Workshop Question - How might your brand incorporate an international presence in its product/service?
Trend Themes
1. Increased Demand for International Cuisine - Globalization has influenced an increased demand for international cuisine as many North American consumers seek to indulge in flavors and traditions from foreign countries, offering a disruptive innovation opportunity for food and beverage manufacturers to incorporate novel ingredients from different parts of the world.
2. Growing Popularity of Riceberry Rice - Riceberry rice, a highly nutritious grain from Thailand that is rich in antioxidants and grows in popularity in Western markets is offering a disruptive innovation opportunity for food and beverage manufacturers to incorporate this healthful grain into their product portfolio.
3. Riceberry Rice as New Superfood - Riceberry Rice, known as the new superfood, is gaining momentum among health-conscious consumers due to its many health benefits such as antioxidants, fiber and prebiotics and offering disruptive innovation opportunities, especially for startups who can create innovative products utilizing Riceberry rice as an ingredient.
Industry Implications
1. Food and Beverage Industry - As food preferences continue to evolve, especially with an increased demand for international cuisine, food and beverage companies need to be aware of creating products to meet consumer needs, while incorporating healthy and nutritious ingredients such as Riceberry Rice.
2. Superfood Market Industry - Riceberry Rice as the new superfood is gaining momentum with health-conscious consumers increasing the existing demand for superfoods in the market and offering disruptive innovation opportunities to food and beverage manufacturers.
3. Vegan Market Industry - With the growing trend of veganism, businesses can tap into this growing market by introducing vegan options and inventive menu items that substitute animal-based products with alternative ingredients like Riceberry Rice and offering innovative options like Khanom Tako-Inspired Bubble Teas with Riceberry Boba or incorporating Riceberry Rice as a spread.
