In an effort to send a message of hope and support amid the COVID-19 quarantine, traditional Colombian food company Ramo changed its name to inspire consumers during these challenging. The band renamed several of its staple products name to 'Pa 'lante', 'Abrazo', 'Ánimo' and 'Unidos', which translate to 'Do not slow down,' 'Embrace,' 'Courage,' and 'United,' respectively. Alongside these changes, the campaign also includes the tagline 'Today more than ever, each word of hope unites us as a country.'
The campaign has already been well received across various platforms as consumers praise the brand for its positive intent and sense of community. During times of uncertainty, consumers are looking to brands to showcase their compassion and support for the community and inspirational campaigns like Ramo's latest will undoubtedly win consumer loyalty and gain brand awareness.
Image Credit: @RamoColombia / Twitter