Japanese footwear brand ASICS follows up its recent collaborative project with AFFIX with a new option of the signature GEL-Noosa Tri 12 sneaker. The latest update cannot be missed with the vibrant color palette that adorns the model with a range of neon hues throughout the entire design. The base foundation is made from a neon yellow base before accented with contrasting electrifying colors on top.
Branding details can be found on the top of the tongue and at the logo on the side, which is informed with bright pink. Additional details include the orange lacing system, the side stripes in blue and pink, and the intricate mesh weaving that makes up the upper's construction for textural looks. The midsoles boasts a camo design that features hues of blue, pink, and green.
Image Credit: Browns
What Makes This Trend Stand Out
- Neon Footwear Trend
- The rise in popularity of neon footwear is an opportunity for companies to experiment and innovate with bold and unique color schemes.
- Personalized Shoes Trend
- As personalization becomes increasingly important to consumers, offering customizable neon footwear could be a disruptive innovation opportunity for the footwear industry.
- Camo Design Trend
- Camo designs on footwear provide a unique design addition that could be expanded beyond just military-inspired styles.
Sectors Adopting This
- Sportswear Industry
- Sportswear companies can incorporate neon colors into their footwear designs to offer more options for athletes and fitness enthusiasts.
- Fashion Industry
- Fashion designers can utilize neon hues to make bold statements and standout on the runway and in everyday wear.
- Athletic Footwear Industry
- Athletic footwear brands can experiment with camo designs to offer a unique spin on their signature sneakers.
