Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Post-Pandemic
Social
Designers are prioritizing physical distance in products for post-lockdown.
6.1
Trend score
Trend
What is the Post-Pandemic Social trend?
Post-Pandemic Social: Many brands and designers are shifting their strategy to post-COVID-19 needs. Emphasizing the necessity for physical distancing in the aftermath of the pandemic, these products are intended to keep individuals safe and healthy in larger social situations.
Insight
The consumer insight behind the Post-Pandemic Social trend
As governments are planning to incrementally open up the economy and loosen lockdown measures, individuals are excited by the prospect of moving freely again. However, many consumers are concerned about their health and the likelihood of a second outbreak and as a result, they are looking for solutions that will allow them to responsibly socialize with their loved ones in post-pandemic settings.
Trend themes
Themes within the Post-Pandemic Social trend
Three behaviours holding the trend together01
Physical Distancing Infrastructure
The need for physical distancing infrastructure and design is a priority for many post-pandemic businesses and governments, creating opportunities for designers and innovators to create unique and tailored solutions.
02
Self-Protection Wearables
Self-protection wearables are becoming increasingly popular as people adjust to the new normal of socializing post-pandemic, representing opportunities for innovators to create wearable technology and clothing that protect the wearer from airborne diseases while being comfortable and fashionable.
03
Creative Socialization
As people yearn for socialization in a post-pandemic world, there is a need for creative solutions that allow for safe socializing, creating opportunities for businesses and innovators to develop products and services that enable responsible and enjoyable social interaction.
Industry implications
What the Post-Pandemic Social trend means for industry
Where the trend changes the playbookFor
Design and Architecture
The need for physical distancing infrastructure and creative socialization solutions is driving demand for innovative design and architecture, representing opportunities for businesses in this industry to create tailored solutions.
For
Wearable Technology
As self-protection wearables gain in popularity, there is a growing need for innovative technology and clothing that protect wearers from airborne diseases while being comfortable and fashionable.
For
Hospitality and Entertainment
The hospitality and entertainment industries are looking for ways to safely welcome people back post-pandemic, representing opportunities for businesses and innovators to develop creative solutions that enable enjoyable social interaction while prioritizing safety.
Workshop question
How might your brand allow consumers to feel safe in a post-pandemic setting?
Trend signals
Trend signals for Post-Pandemic Social
Trend score 6.1 out of 10, from popularity 89%, activity 86%, freshness 9%.
Popularity89%
Activity86%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Post-Pandemic Social trend
5 featured examples from Apr 21 to May 11, 2020CategoryLifestyle
Self-Protection Suits
The Micrashell by Production Club Supports Socialization Without Distancing
Self-protection suits like the Micrashell are specifically designed to cater to the needs of nightlife and entertainment industries.
CategoryWorld
Colorful Inflatable Face Shields
Italian Designers Have Launched Socializing-Friendly Face Shields
As face shields become a part of everyday attire, the fashion industry can capitalize on creating unique and stylish designs.
CategoryWorld
Physical Distancing Designs
The Commune di Milano is Calling for Help from Architects & Designers
Architects have the opportunity to contribute innovative physical distancing designs and infrastructure that can be implemented in commercial and public spaces.
CategoryBusiness
Next-Gen Eatery Drive-Thrus
Miami Grill's Express Double Drive Through Prepares for the New Normal
The fast-food industry can embrace next-generation drive-thru concepts like the Express Double Drive Through to enhance customer experience and streamline operations.
CategoryArt & Design
Social Distancing Picnic Blankets
Paul Cocksedge Creates a Blanket for Life After Lockdown
The outdoor furniture industry can take advantage of disruptive innovation opportunities by developing designs that promote social distancing and mindful gatherings.
