90s-Inspired Velcro Sandals

Nike's Air Deschutz Silhouette is Reminiscent of Retro Designs

Nike prepares to launch its familiar Air Deschutz sandal silhouette in time for the rising temperatures of Spring/Summer 2020. The sandals were originally part of the brand's ACG line, debuted back in 1992 for comfortable outdoor purposes. It was recognized for its performance components in captivating colorways.

The relaunch remembers the previous era by retaining the majority of its designs. The forefoot strap features the sportswear label's branding accents with additional accents at the ankle and the top of the heel. It also features the brand's special Nike Air technology at the tooling system. The new Air Deshutz sandals are set to launch on May 14th officially and will be available online at Nike and its select retailers.

Image Credit: Nike

Retro-inspired Sandals
Disruptive innovation opportunity: Explore opportunities to update and modernize retro designs for the current market.
Performance Sandals
Disruptive innovation opportunity: Develop innovative components and materials to enhance the performance and comfort of sandals.
Branded Footwear
Disruptive innovation opportunity: Find new ways to incorporate branding accents and logos into footwear designs.

Who This Affects Most

Footwear
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Fashion Retail
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Outdoor Equipment
Disruptive innovation opportunity: Develop outdoor equipment and gear that combines style and functionality for outdoor enthusiasts.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 64%
Freshness 9%