The Palace Spring/Summer 2020 collection was teased online on its social media platform. The London-based skate apparel brand explores playful themes for the warmer seasons. The label unveiled a look through three teased images to capture the design aesthetic of the upcoming series.
The first of the three visuals that show a peak of the capsule is a gif that features the Trifeg logo spinning before morphing into a skull adorned with branding, which represents one of the graphics that will be used in the summer capsule. The second image is of Rory Milanes, Palace team skater with a tape deck on his forehead reading "EVERYTHING ELSE IF FOR DECKHEADS." The last image features Milanes in a shirt with floral trimming and embroidered details.
Image Credit: Palace, Instagram @palaceskateboards
What's Driving This Trend
- Social Media Teasers
- Leveraging social media platforms to create anticipation and excitement for upcoming collections.
- Playful Themes
- Exploring fun and playful design aesthetics for spring/summer fashion collections.
- Graphic Embellishments
- Incorporating bold and eye-catching graphic elements in apparel designs for added visual interest.
Who This Affects Most
- Skate Apparel
- Opportunity for skate apparel brands to use social media marketing to generate buzz and anticipation for new releases.
- Fashion
- Fashion industry can embrace more lighthearted and whimsical design approaches to attract consumers for spring and summer.
- Embroidery
- Embroidery businesses can collaborate with fashion brands to create unique and eye-catching pieces featuring floral and other intricate designs.
