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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,573 more

Cosmetic Shift

Cosmetic brands are quickly adapting to emerging needs amidst the COVID-19 pandemic

Trend - As consumers continue following stay-at-home orders, the cosmetic industry is shifting to adapt to emerging needs. Whether selling products and donating to COVID-19 relief, or offering virtual versions of their services, these brands are showcasing how non-essential industries are remaining relevant in the midst of this crisis.

Insight - With consumers now spending the majority of their time at-home, the forms of escapism they used in the past, like self-care, remain relevant. If anything, people are more likely to take part in the routines that make them feel more confident--as taking care of their health and even appearance offers comfort for those who do so. Knowing this, brands in this space are adapting to the new normal by offering consumers adaptable, at-home versions of these services, or by aiding those who rely on them for their incomes.
Workshop Question - How is your brand adapting to the COVID-19 crisis?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
21,536 Total Clicks
Date Range:
Mar 20 — May 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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