Brands are using waxed material to construct sturdy clothing designs
Trend - Fashion brands are prioritizing durability when it comes to their craftsmanship in order to sustain different weather conditions. To do so, many companies are constructing their apparel with waxed fabrication to provide a protective layer without compromising design.
Insight - Consumers who value a sense of adventure and regularly enjoy outdoor activities are met with the varying terrain of different weather conditions. Due to the Millennial and Gen Z demographic's presence on social media, they often partake in participatory culture. This causes them to value aesthetics and keep up with visual trends, which serves as a focus when shopping as it blends their social identity with reality. As a result, consumers seek out products that are mindfully constructed for durability without compromising aesthetics for practicality.
Insight - Consumers who value a sense of adventure and regularly enjoy outdoor activities are met with the varying terrain of different weather conditions. Due to the Millennial and Gen Z demographic's presence on social media, they often partake in participatory culture. This causes them to value aesthetics and keep up with visual trends, which serves as a focus when shopping as it blends their social identity with reality. As a result, consumers seek out products that are mindfully constructed for durability without compromising aesthetics for practicality.
Workshop Question - How can you elevate a product's style and functionality simultaneously?
Trend Themes
1. Waxed Fabrication - Fashion brands are prioritizing durable waxed materials for their apparels to accommodate changing weather conditions without compromising the wearer's aesthetic preferences.
2. Premium Weather Outerwear - The increasing demand for durable winter-ready garments prompts fashion-forward professionals to produce weather resistant outerwear without sacrificing style to cater to outdoor enthusiasts who seek both practicality and style.
3. Aging-embracing Products - High-quality waxed garments are designed with features that intentionally foster wear and tear and embrace aging processes to ensure uniqueness over time, serving consumers who are in line with the current trend that encourages wear over replace.
Industry Implications
1. Fashion Industry - Fashion entrepreneurs can capitalize on the demand for premium weather outerwear that's both fashionable and practical, taking advantage of materials like waxed fabrics to create trendy and ultra-durable jackets that suit any weather.
2. Outdoor Industry - Waxed fabrications are perfect for outdoor enthusiasts and adventurers as they provide an additional layer of protection, which is appreciated by individuals involved in activities such as hiking, camping, or mountaineering.
3. Luxury Goods Industry - The demand for products that embrace aging processes rather than hiding them encourages luxury entrepreneurs to design their products, such that they are capable of accommodating the development of unique patina via durable materials like waxed cotton to cater to consumers who prioritize longevity and uniqueness in their products.
6 Featured, 54 Examples:
107,754 Total Clicks
Date Range:
Aug 19 — May 20
Trending:
Warm
Consumer Insight Topics:
