Category
Lifestyle
Assisted Choices
Trend cluster
Category
DIY
QSR
QSR brands are creating kits for consumers to re-create their meals at home.
3.9
Trend score
Trend
What is the DIY QSR trend?
DIY QSR: In response to the global COVID-19 pandemic, many QSR brands are exploring ways for consumers to enjoy their food in a safe manner. Consumers are able to get hands-on as brands are offering DIY kits to re-create their familiar meals from the comfort of their own homes.
Insight
The consumer insight behind the DIY QSR trend
With the current limitation on public settings and locations, consumers are increasingly craving products and services that were part of their routines before the outbreak. In order to satisfy what they're missing out on, they seek out products and services that offer convenient ways for them to re-create familiar elements from their usual routines, but in a way that prioritizes safety. This gives them a sense of normalcy as they navigate through current circumstances.
Trend themes
Themes within the DIY QSR trend
Three behaviours holding the trend together01
DIY QSR
QSRs are offering DIY kits to re-create their famous meals at home, in response to the global COVID-19 pandemic, giving consumers a sense of normalcy as they navigate current circumstances.
02
At-Home Meal Kits
Restaurants are offering At-Home Meal Kits for a quick, fun, and easy meal. The trend offers comfort food that people can enjoy in the comfort of their own homes.
03
Virtual Cooking Classes
QSR brands are providing virtual cooking classes, which are an ideal opportunity for them to connect with their customers, while offering them an opportunity to learn new recipes, techniques, and skills.
Industry implications
What the DIY QSR trend means for industry
Where the trend changes the playbookFor
Food industry
The food industry can innovate and introduce more At-Home Meal Kits to attract customers who are working from home, seek comfort food, and are unable to dine in restaurants currently.
For
E-commerce
E-commerce industry can collaborate with the QSR industry to provide smart and efficient meal kit delivery options to customers who crave convenience and prefer to cook from home.
For
Hospitality industry
The hospitality industry can provide an opportunity for QSR brands to use their facilities to host virtual cooking classes, creating a unique interactive experience that could set them apart from their competitors.
Workshop question
How can your company pivot to re-create authentic experiences during uncertain times?
Trend signals
Trend signals for DIY QSR
Trend score 3.9 out of 10, from popularity 56%, activity 51%, freshness 9%.
Popularity56%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the DIY QSR trend
5 featured examples from Apr 2 to May 4, 2020CategoryLifestyle
Burger-Building Kits
Shake Shack's Shackburger Kit Helps to Recreate the Signature Burger at Home
Fast food chains can leverage DIY burger kits to offer an alternative dining experience and increase brand visibility outside of their physical locations.
CategoryLifestyle
At-Home Taco Bars
Taco Bell is offering DIY Tacos for Cinco de Mayo
Opportunity for food service industry to innovate by offering at-home meal kits and comfort food delivery options.
CategoryBusiness
DIY Diner Meal Kits
The Denny's Make-at-Home Meal Kits Allow for Easy Family Favorite Meals
Restaurants can tap into the DIY meal kit trend and offer their signature dishes in a convenient and accessible way.
CategoryLifestyle
Flame-Grilled Burger Kits
CooKING Burger @Home Provides Ingredients to Make a Whopper at Home
Disruptive innovation opportunity for food delivery companies to partner with restaurants in offering DIY meal kits for delivery.
CategoryArt & Design
DIY Chicken Parmesan Kits
Chick-fil-A is Offering a New Chicken Parmesan Meal Kit for a DIY Dinner
Chick-fil-A's Chicken Parmesan Meal Kit highlights potential disruptive innovation opportunities in the food delivery industry, as customers can recreate restaurant-quality meals…
