Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Digital
Consultation
Home renovation brands are launching contactless consultations for clients.
3.5
Trend score
Trend
What is the Digital Consultation trend?
Digital Consultation: Many home renovation experts are moving to digital consultation in order to keep business afloat during the COVID-19 pandemic. Through this approach, brands can build their relationships with clients by giving them advice or get a head-start on a lengthy project by emphasizing the planning stages.
Insight
The consumer insight behind the Digital Consultation trend
Consumers who are instructed to stay at home are looking for ways to update their space and make it more comfortable as they are encouraged to spend more time indoors. Driven by ambition and a desire to keep productive while at home, individuals are tackling both smaller and bigger projects, seeking expert guidance while being mindful of the pandemic.
Trend themes
Themes within the Digital Consultation trend
Three behaviours holding the trend together01
Digital Consultation
In response to COVID-19, businesses are turning to digital consultations to provide guidance to individuals seeking to renovate their homes while unable to leave
02
Virtual Consultation
Virtual consultations have become an essential tool for designers, contractors, and renovation experts to connect with clients while practising social distancing measures
03
DIY Home Improvement
Individuals stuck at home during COVID-19 are finding productive ways to renovate and DIY home improvements, providing opportunity for businesses to provide resources and support for these projects
Industry implications
What the Digital Consultation trend means for industry
Where the trend changes the playbookFor
Home Renovation
The home renovation industry must adapt to new ways of doing business such as digital consultations and virtual design in order to stay relevant amidst the pandemic
For
Design
Design businesses can seize the opportunity to offer virtual design consultations and expand their reach to clients unable to meet in person due to social distancing measures
For
Home Improvement Retail
Home improvement retail businesses can capitalize on the increased interest in DIY renovations by developing educational resources and DIY kits for individuals undertaking home improvement projects during COVID-19
Workshop question
How can your brand strengthen its relationship with consumers amid restrictions?
Trend signals
Trend signals for Digital Consultation
Trend score 3.5 out of 10, from popularity 53%, activity 42%, freshness 9%.
Popularity53%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Consultation trend
4 featured examples from May 12 to May 14, 2020CategoryArt & Design
Free Home Renovation Resources
FixIt Service Pros' Toolkit Eases DIY Renovations During COVID-19
Home renovation service providers can leverage virtual assistance and educational resources to support customers in DIY projects during the COVID-19 pandemic.
CategoryArt & Design
Whole-Home Organization Consultations
Tailored Living Offers Virtual Consultations During COVID-19
Tailored Living's virtual consultations disrupt the traditional interior design industry by providing remote collaboration and tailored solutions.
CategoryArt & Design
E-Design Consultations
Meagan Camp is Adjusting to COVID-19 Disruptions with Zoom Consultations
The interior design industry is shifting towards offering virtual design services and remote consultations to meet the changing needs of clients during COVID-19 disruptions.
CategoryArt & Design
Virtual Home Renovation Consultations
MAC Renovations Embraces Virtual Technology Amid COVID-19
Virtual home consultations present opportunities for companies in the home renovation industry to reach more clients and provide a convenient and efficient consultation process.
