McDonald's Japan introduces its Filet-O-Fish in new iterations in a series of 'Gohan' sandwiches, updating the iconic sandwich with a rice burger. The first is the Gohan Fish Wafu Kurokosho, which is a Japanese style of Black Pepper Fish in a rice burger.
The protein is a seasoned fried fish patty that is met with a special cream sauce with a potent coarse ground pepper, soy sauce, and roasted garlic powder. It is layered with a cheese slice and toasted rice buns. Joining this is the signature Gohan Teriyaki, which is based on the fusion of the popular Teriyaki Mac Burger and the Gohan Bacon Lettuce. The sandwiches are available as of March 10th until early April at McDonald's Japan locations.
Image Credit: McDonald's Japan
What's Driving This Trend
- Rice Burger Sandwiches
- Opportunities for fast food chains to innovate and update their iconic sandwiches by incorporating rice buns.
- Japanese Fusion Fast Food
- An emerging trend in the fast food industry, presenting an opportunity for food chains to incorporate Japan's unique flavors and ingredients.
- Reimagining Iconic Sandwiches
- Innovative ways to reinvent common fast food items such as the Filet-O-Fish using unique combinations and sauces.
Who This Affects Most
- Fast Food
- Fast food chains can incorporate new ingredients and flavors to create unique offerings and attract new customers.
- Fast Casual Restaurants
- Restaurants that specialize in quick service could expand their menus by incorporating rice buns and Japanese flavors.
- Food Manufacturing
- Opportunity to create new rice-based food products that are versatile and can be used in popular fast food and casual restaurant chains.
