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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,593 more

Sanitation Health

Post-COVID, hand sanitizer will be viewed as an essential skincare item

Trend - Amidst the COVID-19 pandemic, hand sanitizer sales have shot up. Brands in this space, as well as skincare brands, are now offering upscale versions of hand sanitizer that offer skincare-like branding and benefits. This shift speaks to how the ongoing pandemic will turn hand sanitizer into an ongoing part of consumers' skincare routines.

Insight - As shelter-in-place orders slowly lift and economies around the world cautiously reopen, there are aspects of the COVID-19 pandemic that will remain a part of consumers' psyche. Even once there's a vaccine available, things like heightened personal hygiene will likely remain a part of many people's day-to-day. These consumers will seek out products and services that allow them to easily incorporate these routines into existing ones.
Workshop Question - How is your brand planning for post-COVID behavioral changes?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
42,711 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Just New and Hot
Consumer Insight Topics:

Featured Examples

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