Tan-Luxe, which introduced Super Glow as a first-of-its-kind hyaluronic self-tan serum, is pivoting to create bottles of Hand-Luxe—a hyaluronic hand sanitizer—during COVID-19. Tan-Luxe has temporarily halted the creation of its popular self-tanning products and already, it has created 10,000 bottles of Hand-Luxe with just its first batch. Needless to say, these bottles will be donated to medical professionals and healthcare workers on the front lines. To make sure those who need help the most are able to access the "hand-cleansing drops," Tan-Luxe has put out a call on Instagram.
Brands across all industries are making the most of their expertise in a certain area and redirecting their efforts to offer support during a critical time. While Tan-Luxe is creating hand sanitizers, others are making masks, beds and ventilators.
Image Credit: Tan-Luxe