Tan-Luxe's Hand-Luxe Cleansing Drops Support the Front Line
Laura McQuarrie — April 6, 2020 — Lifestyle
References: instagram & thezoereport
Tan-Luxe, which introduced Super Glow as a first-of-its-kind hyaluronic self-tan serum, is pivoting to create bottles of Hand-Luxe—a hyaluronic hand sanitizer—during COVID-19. Tan-Luxe has temporarily halted the creation of its popular self-tanning products and already, it has created 10,000 bottles of Hand-Luxe with just its first batch. Needless to say, these bottles will be donated to medical professionals and healthcare workers on the front lines. To make sure those who need help the most are able to access the "hand-cleansing drops," Tan-Luxe has put out a call on Instagram.
Brands across all industries are making the most of their expertise in a certain area and redirecting their efforts to offer support during a critical time. While Tan-Luxe is creating hand sanitizers, others are making masks, beds and ventilators.
Image Credit: Tan-Luxe
Brands across all industries are making the most of their expertise in a certain area and redirecting their efforts to offer support during a critical time. While Tan-Luxe is creating hand sanitizers, others are making masks, beds and ventilators.
Image Credit: Tan-Luxe
Trend Themes
1. Redirecting Expertise - Brands across all industries are redirecting their efforts to offer support during a critical time, such as creating hand sanitizers, masks, beds, and ventilators.
2. Hyaluronic Hand Sanitizers - The creation of hyaluronic hand sanitizers presents a disruptive innovation opportunity in the sanitization industry by incorporating moisturizing properties.
3. Pivoting Manufacturing - Companies pivoting their manufacturing capabilities to produce essential supplies like hand sanitizers, masks, beds, and ventilators show potential for disruptive innovation in the manufacturing industry.
Industry Implications
1. Skincare - The skincare industry can explore disruptive innovation opportunities by incorporating hyaluronic acid into hand sanitizers to provide moisturizing benefits.
2. Healthcare - The healthcare industry can leverage the redirection of expertise by collaborating with brands to ensure the supply of essential items such as hand sanitizers, masks, beds, and ventilators.
3. Manufacturing - Manufacturing companies have the potential for disruptive innovation by pivoting their production lines to create essential supplies like hand sanitizers, masks, beds, and ventilators.
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