Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boosted
Addition
New formats allow people to easily integrate immunity-boosting ingredients.
4.6
Trend score
Trend
What is the Boosted Addition trend?
Boosted Addition: Immunity-boosting ingredients are being incorporated into people's food and beverage items in new formats--as powders and even condiments that help those consuming them improve their immune health.
Insight
The consumer insight behind the Boosted Addition trend
The average consumer who's concerned with keeping up with their nutrition goals often looks for ways to do so without having to change their entire routine to suit specific diets or lifestyle changes. What's easier for these individuals is finding products they they can integrate into existing routines so that achieving their health-related goals doesn't involve too much effort.
Trend themes
Themes within the Boosted Addition trend
Three behaviours holding the trend together01
Immunity-Boosting Food and Beverages
With the ongoing pandemic, consumers increasingly prefer products that are simple to integrate into their everyday diet without significant changes.
02
Natural, Organic, and Sustainable Ingredients
Natural, organic, and sustainable ingredients are becoming more popular as consumers are increasingly conscious of their health and the environment.
03
Functional Mushrooms
Functional mushrooms are on the rise as immunity-boosting supplements and ingredient for food and beverages.
Industry implications
What the Boosted Addition trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can create immunity-boosting food, beverages, and supplements that are easy to integrate into consumers' existing routines.
For
Health and Wellness
As consumers prioritize their health amid the pandemic, companies have an opportunity to offer health and wellness products that enhance immunity-boosting, using natural and organic ingredients.
For
Natural Supplements
Functional mushrooms and other natural supplements are an emerging market in the health industry with a strong potential to disrupt the traditional pharmaceutical industry.
Workshop question
How could your brand better integrate its product/service into its customers' routines?
Trend signals
Trend signals for Boosted Addition
Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 9%.
Popularity71%
Activity57%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boosted Addition trend
5 featured examples from Apr 15, 2020 to Jan 26, 2021CategoryLifestyle
Immune System-Boosting Syrups
The DaVinci Gourmet Beverage Boost is Formulated with Wellmune
The health and wellness industry can incorporate immune-boosting ingredients into their products to meet the growing demand for products that support healthy living.
CategoryLifestyle
Health-Focused Mushroom Broths
Om Mushroom Superfood's Organic Broths Deliver Nourishment
Innovations in creating nutritious mushroom-based broths, soups, and beverages.
CategoryLifestyle
Immunity-Boosting Mushroom Supplements
Wylde One's Immune Shrooms Blend Improves Vitality
Opportunity for businesses to offer unique immune-boosting supplements and cater to the growing demand for natural health solutions.
CategoryLifestyle
Immune-Boosting Dietary Supplements
Doc of Detox Emphasizes the Value of Fulvic and Humid Acid
The wellness industry can explore the potential of natural dietary supplements containing Humic and Fulvic Acid to tap into the increasing consumer demand for holistic health solu…
CategoryLifestyle
Immunity-Boosting Fermented Dressings
Cleveland Kitchen Debuted Four New Fermented Dressings
Cleveland Kitchen's fermented dressings demonstrate an opportunity for the food industry to invest in creating more immune-boosting and probiotic-rich products to meet the growing…
