New formats allow people to easily integrate immunity-boosting ingredients
Trend - Immunity-boosting ingredients are being incorporated into people's food and beverage items in new formats--as powders and even condiments that help those consuming them improve their immune health.
Insight - The average consumer who's concerned with keeping up with their nutrition goals often looks for ways to do so without having to change their entire routine to suit specific diets or lifestyle changes. What's easier for these individuals is finding products they they can integrate into existing routines so that achieving their health-related goals doesn't involve too much effort.
Insight - The average consumer who's concerned with keeping up with their nutrition goals often looks for ways to do so without having to change their entire routine to suit specific diets or lifestyle changes. What's easier for these individuals is finding products they they can integrate into existing routines so that achieving their health-related goals doesn't involve too much effort.
Workshop Question - How could your brand better integrate its product/service into its customers' routines?
Trend Themes
1. Immunity-boosting Food and Beverages - With the ongoing pandemic, consumers increasingly prefer products that are simple to integrate into their everyday diet without significant changes.
2. Natural, Organic, and Sustainable Ingredients - Natural, organic, and sustainable ingredients are becoming more popular as consumers are increasingly conscious of their health and the environment.
3. Functional Mushrooms - Functional mushrooms are on the rise as immunity-boosting supplements and ingredient for food and beverages.
Industry Implications
1. Food and Beverage - Companies can create immunity-boosting food, beverages, and supplements that are easy to integrate into consumers' existing routines.
2. Health and Wellness - As consumers prioritize their health amid the pandemic, companies have an opportunity to offer health and wellness products that enhance immunity-boosting, using natural and organic ingredients.
3. Natural Supplements - Functional mushrooms and other natural supplements are an emerging market in the health industry with a strong potential to disrupt the traditional pharmaceutical industry.
