Thanks to a collaboration between HI-CHEW and Menchie's Frozen Yogurt, those with a sweet tooth can now enjoy a refreshing summer treat in the form of HI-CHEW Dragon Fruit Frozen Yogurt. The candy-inspired non-fat frozen yogurt treat boasts a vibrant color that mimics the tropical fruit's flesh and a recipe that avoids the use of artificial flavors, artificial colors and high fructose corn syrup.
The popularity of the brilliantly colored, sweet-tart fruit led to the release of HI-CHEW's Dragon Fruit candy in the Superfruit Mix, alongside other fun flavors like Açaí and Kiwi. This new candy flavor was introduced following a vote from consumers based on the top Japanese flavor they'd most like to see on the shelves.
Outside of candy, dragon fruit flavors are now also appearing in a variety of tropically inspired beverages and snacks.
What Makes This Trend Stand Out
- Dragon Fruit Desserts and Snacks
- The increasing popularity of dragon fruit is creating opportunities for businesses to innovate and offer new desserts and snacks inspired by its unique flavor and vibrant color.
- Natural and Healthy Treats
- The use of natural ingredients in the HI-CHEW Dragon Fruit Frozen Yogurt recipe highlights the growing trend towards healthier and more wholesome treats in the dessert industry.
- Consumer-driven Product Development
- HI-CHEW's decision to introduce a new candy flavor based on a consumer vote shows the importance of listening to consumers and involving them in the product development process.
Sectors Adopting This
- Frozen Yogurt
- The collaboration between HI-CHEW and Menchie's to create a dragon fruit flavor yogurt demonstrates how frozen yogurt companies can create new and innovative flavors to attract customers.
- Candy
- HI-CHEW's dragon fruit candy flavor demonstrates the opportunity for candy companies to create unique flavors based on popular fruits and ingredients.
- Beverages and Snacks
- The appearance of dragon fruit flavors in a variety of beverages and snacks shows the potential for innovation in the tropical and fruit-inspired food and beverage market.
