Multinational fast food giant Burger King has teamed up with Dutch brand The Vegetarian Butcher to offer plant-based burgers to diners in the Chinese market.
The plant-based Whopper burger patties are crafted together using a blend of natural ingredients and a soy base. This means that the burgers can boast higher protein content than traditional beef burgers.
While these imitation burgers eschew beef in favor of plant-based ingredients, they will still make use of many of the other elements that are reminiscent of the Whopper, such as the recognizable toasted sesame bun and vegetable toppings.
The plant-based Whopper burger is already available in over 325 Burger King locations around China, and is set to be further expanded in the coming months. Given the size and reach of the Burger King brand, not to mention the fact that The Vegetarian Butcher is owned by Unilever, the roll-out of these plant-based burgers in China speaks to the growth potential of meat alternatives in the Asian market.