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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,594 more

Gummy Serenity

The edible vitamin format is being leveraged for mental healing

Trend - As an off-shoot of CBD gummies flooding the market with promises of calm and mental clarity, more edible vitamins are shifting focus away from physical benefits to mental benefits. New iterations utilize alternative or additional ingredients, as opposed to the original CBD-only set.

Insight - The same factors that resulted in more mainstream acceptance of cannabis and its by-products are creating a demand for non-cannabis wellness products that promise mental calm and focus. Those factors include more widespread conversations online surrounding mental health as a part of the holistic wellness conversation, and societal pressures increasing the urgency of access to mental healing products.
Workshop Question - How can your brand create a sense of calm for consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
21,362 Total Clicks
Date Range:
Dec 19 — May 20
Trending:
New and Average
Consumer Insight Topics:

Featured Examples

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