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Gummy Serenity

The edible vitamin format is being leveraged for mental healing

Trend - As an off-shoot of CBD gummies flooding the market with promises of calm and mental clarity, more edible vitamins are shifting focus away from physical benefits to mental benefits. New iterations utilize alternative or additional ingredients, as opposed to the original CBD-only set.

Insight - The same factors that resulted in more mainstream acceptance of cannabis and its by-products are creating a demand for non-cannabis wellness products that promise mental calm and focus. Those factors include more widespread conversations online surrounding mental health as a part of the holistic wellness conversation, and societal pressures increasing the urgency of access to mental healing products.
Workshop Question - How can your brand create a sense of calm for consumers?
Trend Themes
1. Mental Wellness Edibles - Edible vitamin formats are shifting focus away from physical benefits to mental benefits by utilizing alternative or additional ingredients beyond CBD.
2. Functional Benefit Gummies - Gummy supplements are becoming more specialized with a focus on specific benefits like immunity, sleep, and energy.
3. Adaptogenic Stress Relief Gummies - Functional gummies with adaptogenic ingredients like ashwagandha are gaining popularity as a convenient way to integrate support for stress into daily life.
Industry Implications
1. Health and Wellness - The health and wellness industry is benefiting from the demand for non-cannabis wellness products that offer mental benefits like calm and focus.
2. Supplements - The supplement industry is expanding to fill gaps in the gummy vitamin category with new products for skin health, teen wellness, and Tri-Fold Immune Power.
3. CBD Industry - The CBD industry is expanding with a range of cannabis-infused edibles that feature a different cannabinoid beyond the well-known THC and CBD.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
68,854 Total Clicks
Date Range:
Dec 19 — Jan 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Benefit-Focused Gummies
Benefit-Focused Gummies
Medterra's CBD Gummies Help with Alertness, Sleep or Calming
Medterra launched a new line of functional CBD Gummies to offer accessible support that can easily be integrated into daily life. The benefit-focused gummies are touted as the highest potent gummy... MORE
Tri-Fold Immune Supplements
Tri-Fold Immune Supplements
vitafusion Triple Immune Power Has Prebiotics, Vitamins & Elderberry
vitafusion is introducing a range of new products that help to fill in the gaps in the gummy vitamin category, including an immune supplement called Triple Immune Power. While Vitamin C is... MORE
Adaptogenic Calming Gummies
Adaptogenic Calming Gummies
HUM Nutrition's Calm Sweet Calm Gummies Contain Ashwagandha Root
Calm Sweet Calm is the name of the new calming gummies from HUM Nutrition and they boast a vegan-friendly formula that soothes and helps to address symptoms of stress with Ashwagandha root and L-... MORE
CBN-Infused Edibles
CBN-Infused Edibles
Kiva Confections' Cannabis-Infused Edibles Feature a Different Cannabinoid
Consumers are now being introduced to a range of cannabis-infused edibles, most of which are made with well-known cannabinoids like THC and CBD, major constituents of the plant. Kiva Confections... MORE
Functional Family Vitamins
Functional Family Vitamins
Hello Bello's Organic Gummy Vitamin Pack Supports the Whole Family
There are tons of vitamins and supplements that are crafted to offer different functional benefits but taking them consistently is important to experiencing their benefits and Hello Bello offers... MORE
Antioxidant Matcha Gummies
Antioxidant Matcha Gummies
Matcha Bears Help to Support Calm, Focused Energy
Matcha Bears were created for consumers who want to look after their health and well-being in a fun way. The functional gummies were intentionally created as everyday supplements that have the... MORE

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