Restaurants offer immunity-boosting beverages and dishes in their menu items
Trend - As restaurant menus become more creative in their offerings to satisfy "foodie" consumers, they're also offering enhanced benefits in the dishes and beverages they sell. These include immunity-boosting menu items, which give consumers more incentive to purchase for their nutritious qualities.
Insight - Consumers who are very health conscious tend to eat at home more often than not, since they know exactly what they're consuming and don't have to wonder if there are unknown ingredients or additives in the dishes and beverages they make. This is changing as brands have made transparent, nutritious items more widely available in restaurants. Now, these individuals are able to eat out in a way that doesn't prevent them from maintaining their health and fitness goals.
Insight - Consumers who are very health conscious tend to eat at home more often than not, since they know exactly what they're consuming and don't have to wonder if there are unknown ingredients or additives in the dishes and beverages they make. This is changing as brands have made transparent, nutritious items more widely available in restaurants. Now, these individuals are able to eat out in a way that doesn't prevent them from maintaining their health and fitness goals.
Workshop Question - How could your brand enhance its products/ingredients to offer additional benefits?
Trend Themes
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Immunity-boosting Foods and Beverages — Food and beverages that enhance immune system is a trend as restaurants and cafes are offering dishes and drinks that highlight their nutritional and functional benefits.
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Use of Nutrient-dense and Functional Ingredients — The use of nutrient-dense and functional ingredients in food and beverages is a trend as brands seek to offer consumers with food options that promote optimal health.
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Holistic Approach to Health and Wellness — There is a growing trend among health-minded consumers towards a holistic approach to health and wellness, which prioritizes natural and sustainable products that foster total wellbeing.
Industry Implications
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Food and Beverage Industry — Incorporating nutrient-dense and functional ingredients in meals and drinks can provide an opportunity for the food and beverage industry to innovate menus to cater to health-conscious consumers.
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Wellness Industry — The wellness industry can explore and capitalize on the trend towards a holistic approach to health and wellness by creating products that support total wellbeing from healing to mental clarity.
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Pharmaceutical Industry — The use of natural and immune-boosting ingredients in food and beverages is creating a demand for natural supplements, which presents a disruptive innovation opportunity for the pharmaceutical industry to explore the development of natural remedies.
