Category
Lifestyle
Assisted Choices
Trend cluster
Category
Immunity
Menu
Restaurants offer immunity-boosting beverages and dishes in their menu items.
4.1
Trend score
Trend
What is the Immunity Menu trend?
Immunity Menu: As restaurant menus become more creative in their offerings to satisfy "foodie" consumers, they're also offering enhanced benefits in the dishes and beverages they sell. These include immunity-boosting menu items, which give consumers more incentive to purchase for their nutritious qualities.
Insight
The consumer insight behind the Immunity Menu trend
Consumers who are very health conscious tend to eat at home more often than not, since they know exactly what they're consuming and don't have to wonder if there are unknown ingredients or additives in the dishes and beverages they make. This is changing as brands have made transparent, nutritious items more widely available in restaurants. Now, these individuals are able to eat out in a way that doesn't prevent them from maintaining their health and fitness goals.
Trend themes
Themes within the Immunity Menu trend
Three behaviours holding the trend together01
Immunity-Boosting Foods and Beverages
Food and beverages that enhance immune system is a trend as restaurants and cafes are offering dishes and drinks that highlight their nutritional and functional benefits.
02
Use of Nutrient-Dense and Functional Ingredients
The use of nutrient-dense and functional ingredients in food and beverages is a trend as brands seek to offer consumers with food options that promote optimal health.
03
Holistic Approach to Health and Wellness
There is a growing trend among health-minded consumers towards a holistic approach to health and wellness, which prioritizes natural and sustainable products that foster total wellbeing.
Industry implications
What the Immunity Menu trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Incorporating nutrient-dense and functional ingredients in meals and drinks can provide an opportunity for the food and beverage industry to innovate menus to cater to health-conscious consumers.
For
Wellness Industry
The wellness industry can explore and capitalize on the trend towards a holistic approach to health and wellness by creating products that support total wellbeing from healing to mental clarity.
For
Pharmaceutical Industry
The use of natural and immune-boosting ingredients in food and beverages is creating a demand for natural supplements, which presents a disruptive innovation opportunity for the pharmaceutical industry to explore the development of natural remedies.
Workshop question
How could your brand enhance its products/ingredients to offer additional benefits?
Trend signals
Trend signals for Immunity Menu
Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 9%.
Popularity63%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Immunity Menu trend
6 featured examples from May 31, 2018 to Jan 6, 2021CategoryLifestyle
Natural Immunity-Boosting Products
Juice It Up! Emphasized Its Nutritious Smoothie & Immunity Shot
Industry can innovate and offer a wide range of natural immunity-boosting products to cater to wellness-minded consumers.
CategoryLifestyle
Immune-Boosting Seasonal Bowls
True Food Kitchen's Winter Immunity Bowl Promotes Good Health
Restaurants can capitalize on the trend of immune-boosting bowls by incorporating functional ingredients into their menus and promoting health benefits.
CategoryBusiness
Immunity-Boosting Mushroom Products
NeonMind Biosciences Will Boast Ayurvedic Mushroom Products
Innovation opportunity for food and beverage companies to incorporate medicinal mushrooms into their products.
CategoryLifestyle
Immune Support Smoothies
Juice It Up! is Introducing an Expanded Immunity-Boosting Menu
The beverage industry can tap into the trend by introducing a wide range of drinks that cater to the needs of health-conscious consumers looking for immunity-boosting products.
CategoryLifestyle
Spiced Carrot Lattes
Dilly Dally's Carrot Spice Latte is an Autumnal Treat Highlighting Veggies
As consumers look for new and unique beverage options, cafes and coffee shops can create demand by experimenting with vegetable lattes and unique spice infusions.
CategoryLifestyle
Bone Broth Smoothies
Brodo's 'Brothie' Offers a New Way to Drink Bone Broth
The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien…
