Mushroom products have proved to have numerous benefits in the spaces of both wellness and sustainability. In its most recent expression, the movement has been picked up by Yield Growth subsidiary NeonMind Biosciences Inc. It has been reported that the brand has "completed product development for Ayurvedic mushroom coffees and Ayurvedic mushroom botanical shots for smoothies."
It is shared that these mushroom products feature a nutritious formula, packed with powerful antioxidants, which will result in various immune-boosting benefits. Spotlighted in the recipes are Chaga mushrooms which are known to reduce inflammation, lower high blood sugar, and combat abnormal cell growth. Other fungi include antioxidant-rich Turkey Tail which is suggested to improve gut bacteria balance and fight certain cancers, Reishi, which assists in weight loss and also fights cancer cells, and Lion's Mane which features unique benefits "that foster mental clarity and brain health."
The wellness range is planned to debut in the early summer of 2020.
Image Credit: Yield Growth
Why This Trend Is Growing
- Immunity-boosting Mushroom Products
- Opportunity to develop new lines of mushroom-infused products for immune support and wellness.
- Ayurvedic Mushroom Formulas
- Potential for incorporating Ayurvedic principles into the creation of functional mushroom products.
- Nutritious Mushroom Beverages
- Rising demand for nutrient-rich, mushroom-based beverages for overall wellness.
Industries Being Reshaped
- Food and Beverage
- Innovation opportunity for food and beverage companies to incorporate medicinal mushrooms into their products.
- Wellness
- Opportunity to explore mushroom-based products for health and wellness supplements.
- Alternative Medicine
- Growing market for Ayurvedic-inspired mushroom formulas as natural remedies.
