Following the recent launch of its new Flexitarian Burgers menu earlier this season, B.GOOD has just added two new Asian-inspired products to its menu: the Spicy Korean Bowl and the Korean Burger.
Available at all B.GOOD locations across the US and Canada, the new items incorporate classic Korean flavors such as kimchi and gochujang. The Korean Burger features a beef patty topped with kimchi, lettuce, avocado, and a gochujang aioli. The Spicy Korean Bowl goes a step further with super grains, spicy slaw, roasted watermelon, mixed greens, kimchi, avocado, scallions, crispy rice, and a gochujang aioli.
To make its menu even more sustainable, B.GOOD is also offering a kelp-based kimchi from Atlantic Sea Farms. This seaweed kimchi is a zero-input food source that actually helps to improve water quality and de-acidify the ocean.
Image Credit: <i> B.GOOD.</i>
Key Themes Behind This Trend
- Asian-inspired Menu Items
- Restaurants and food chains can tap into the growing demand for ethnic cuisine by adding Asian-inspired menu items.
- Sustainable and Zero-input Food Sources
- Food businesses can explore innovative ways to incorporate sustainable and zero-input food sources in their menu, such as kelp-based kimchi.
- Flexitarian Menu Options
- There is a growing need for more flexitarian menu options that cater to the changing dietary habits and health concerns of consumers.
Where This Applies
- Restaurant Industry
- The restaurant industry can leverage the popularity of Asian-inspired flavors to attract customers and drive sales.
- Sustainable Food Industry
- The sustainable food industry can focus on developing and marketing more zero-input food sources to meet the rising demand for eco-friendly food options.
- Health Food Industry
- The health food industry can develop and promote more flexitarian menu options, tapping into the market of consumers looking for healthy and environmentally friendly food choices.
