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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,595 more

Pandemic Homemaking

Brands facilitate homemaking projects for people who are physically distancing

Trend - As many continue to physically distance and work from home under shelter-in-place orders, they're taking on homemaking projects to pass the time. Brands are facilitating this process by offering everything from designer creativity workshops to platforms that teach consumers how to make their own murals.

Insight - Under quarantine or physical distancing orders, passing the time in a way that's safe and productive is of concern to many consumers. Taking on projects at home, for example, give consumers the opportunity to create something new out of a stressful situation, improve their home environments, or simply follow through on plans that they've been putting off due to a lack of time.
Workshop Question - How could your brand facilitate at-home projects and services?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
39,688 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Just New and V. Hot
Consumer Insight Topics:

Featured Examples

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