Companies are designing bacteria-killing products that can be worn
Trend - With the global COVID-19 outbreak, brands are creating ways to conveniently incorporate sanitation to eliminate as much bacteria as possible. Wearable designs are appearing with sanitation systems to seamlessly fit into one's daily routine.
Insight - As consumers are trying to navigate through the COVID-19 pandemic, they are searching for ways to live their daily routines in a safe and healthy way. From this experience, they've had to rapidly grow accustomed to change that has led to hypervigilance about their personal hygiene habits. Due to this permanent shift in perspective on hygiene, consumers look for ways to incorporate their new habits into their daily lives in seamless ways.
Insight - As consumers are trying to navigate through the COVID-19 pandemic, they are searching for ways to live their daily routines in a safe and healthy way. From this experience, they've had to rapidly grow accustomed to change that has led to hypervigilance about their personal hygiene habits. Due to this permanent shift in perspective on hygiene, consumers look for ways to incorporate their new habits into their daily lives in seamless ways.
Workshop Question - How can your brand re-create existing products or services to prioritize health and safety?
Trend Themes
1. Wearable Sanitation - Brands are creating ways to incorporate sanitation into one's daily routine.
2. Wearable Sanitizer Dispensers - Designs are being created for ultra-convenient sanitizer access.
3. Bacteria-fighting Apparel - Garments are being constructed with materials that naturally resist bacteria and viruses.
Industry Implications
1. Personal Protective Equipment (PPE) - PPE manufacturers can develop wearable designs that incorporate sanitation systems.
2. Fashion Retail - Fashion retailers can leverage the trend to produce clothing and accessories with practical sanitation features.
3. Outdoor Apparel - Outdoor apparel companies can create products with enhanced bacteria-resistance for adventure enthusiasts.
