Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wearable
Sanitation
Companies are designing bacteria-killing products that can be worn.
6.7
Trend score
Trend
What is the Wearable Sanitation trend?
Wearable Sanitation: With the global COVID-19 outbreak, brands are creating ways to conveniently incorporate sanitation to eliminate as much bacteria as possible. Wearable designs are appearing with sanitation systems to seamlessly fit into one's daily routine.
Insight
The consumer insight behind the Wearable Sanitation trend
As consumers are trying to navigate through the COVID-19 pandemic, they are searching for ways to live their daily routines in a safe and healthy way. From this experience, they've had to rapidly grow accustomed to change that has led to hypervigilance about their personal hygiene habits. Due to this permanent shift in perspective on hygiene, consumers look for ways to incorporate their new habits into their daily lives in seamless ways.
Trend themes
Themes within the Wearable Sanitation trend
Three behaviours holding the trend together01
Wearable Sanitation
Brands are creating ways to incorporate sanitation into one's daily routine.
02
Wearable Sanitizer Dispensers
Designs are being created for ultra-convenient sanitizer access.
03
Bacteria-Fighting Apparel
Garments are being constructed with materials that naturally resist bacteria and viruses.
Industry implications
What the Wearable Sanitation trend means for industry
Where the trend changes the playbookFor
Personal Protective Equipment (PPE)
PPE manufacturers can develop wearable designs that incorporate sanitation systems.
For
Fashion Retail
Fashion retailers can leverage the trend to produce clothing and accessories with practical sanitation features.
For
Outdoor Apparel
Outdoor apparel companies can create products with enhanced bacteria-resistance for adventure enthusiasts.
Workshop question
How can your brand re-create existing products or services to prioritize health and safety?
Trend signals
Trend signals for Wearable Sanitation
Trend score 6.7 out of 10, from popularity 96%, activity 97%, freshness 9%.
Popularity96%
Activity97%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wearable Sanitation trend
4 featured examples from May 12 to May 20, 2020CategoryLifestyle
Wearable Sanitizer Dispensers
The 'Go.C' Personal Hand Sanitizer Dispenser is Ultra-Convenient
The personal hygiene industry can benefit from wearable sanitizer dispensers by providing consumers with convenient and accessible options for hand sanitization.
CategoryLifestyle
Wearable Sanitizer Sprayers
The 'PumPiX' Hand Sanitizer Dispenser Packs 100 Doses of Disinfectant
The health and personal care industry can explore the development of wearable hand sanitizer dispensers and contact-less sanitization solutions.
CategoryLifestyle
Wearable Face Mask Sanitizers
The Patent-Pending AIR Device Filters and Sanitizes Particles
Wearable face mask sanitizers have disruptive innovation opportunities in the healthcare technology industry, particularly in the development of new technologies for disease preve…
CategoryFashion
Bacteria-Fighting Jackets
The Vollebak 'Full Metal Jacket' is Made Using 65% Copper Thread
The fashion industry can explore incorporating antimicrobial properties into their clothing lines, offering hygienic options to consumers.
