Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rotary
Gardens
Brands are developing sustainable wheel-shaped hydroponic systems.
5.8
Trend score
Trend
What is the Rotary Gardens trend?
Rotary Gardens: Companies are developing more sustainable ways for consumers to obtain produce. Rotary garden systems are the solution as they fit into domestic spaces for a more controlled plant, herb, and crop growth experience.
Insight
The consumer insight behind the Rotary Gardens trend
As sustainability becomes more of a priority, many Millennial consumers are looking for ways to live within the circular economy. As food is a necessity, they are opting to grow their own produce and search for ways to do so from the limited space that they have. As a result, they turn to products that fit in urban environments and offer them a sense of control over what they produce.
Trend themes
Themes within the Rotary Gardens trend
Three behaviours holding the trend together01
Circular Hydroponic Gardens
The circular shape of hydroponic gardens like OGarden Smart and Bace's Rotofarm offers an innovative way to grow produce in small urban spaces.
02
Controlled Environment Gardening
The increasing demand for fresh produce has given rise to technologies like Dubois Agrinovation's GI Grow machine, which allows consumers to grow a wide range of plants in a controlled indoor environment.
03
Natural Gravity Injection Technology
Growing systems like the GI Grow machine use natural gravity injection technology to help plants grow faster and more efficiently, with benefits like reduced humidity and exposure to harmful insects and algae.
Industry implications
What the Rotary Gardens trend means for industry
Where the trend changes the playbookFor
Sustainable Agriculture
The trend towards more sustainable and eco-friendly ways of producing food is driving innovation in the agriculture industry, with companies developing new technologies to help consumers grow their own produce.
For
Home Gardening
The rise of circular hydroponic gardens and other high-tech home devices is giving people the opportunity to grow fresh produce without the need for outdoor space or expensive equipment.
For
Smart Home Technology
Devices like the OGarden Smart and Bace's Rotofarm are part of a broader trend towards smart home technology, which is helping people automate and control various aspects of their domestic environment.
Workshop question
How can you brand create products that contribute to sustainable ways of living?
Trend signals
Trend signals for Rotary Gardens
Trend score 5.8 out of 10, from popularity 82%, activity 84%, freshness 9%.
Popularity82%
Activity84%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rotary Gardens trend
4 featured examples from Feb 15, 2019 to May 20, 2020CategoryLifestyle
Stylish Countertop Hydroponic Gardens
Rotofarm by Bace Ensure Consumers Enjoy Fresh Veggies
Rotofarm by Bace showcases advancements in home appliance technology providing opportunities for companies to develop innovative, space-efficient gadgets for smart home gardens.
CategoryArt & Design
Circular Smart Gardens
The OGarden Smart is Capable of Growing 90 Fruits & Vegetables at Once
Disruptive innovation opportunities can be explored in the home gardening industry to create smart, space-efficient solutions for indoor cultivation.
CategoryEco
Rotary Hydroponics Garden Designs
The Omega Garden is Designed for Efficient Plant Growth Control
The Omega Garden's hydroponics system disrupts traditional agriculture methods and offers innovative solutions for efficient crop production.
CategoryLifestyle
Rotating Controlled Gardens
Dubois Agrinovation's GI Grow Garden Uses Gravity as a Variable
The hydroponic gardening industry can embrace rotating controlled gardens to enhance plant growth and protect against climate change threats.
