Brands are developing sustainable wheel-shaped hydroponic systems
Trend - Companies are developing more sustainable ways for consumers to obtain produce. Rotary garden systems are the solution as they fit into domestic spaces for a more controlled plant, herb, and crop growth experience.
Insight - As sustainability becomes more of a priority, many Millennial consumers are looking for ways to live within the circular economy. As food is a necessity, they are opting to grow their own produce and search for ways to do so from the limited space that they have. As a result, they turn to products that fit in urban environments and offer them a sense of control over what they produce.
Insight - As sustainability becomes more of a priority, many Millennial consumers are looking for ways to live within the circular economy. As food is a necessity, they are opting to grow their own produce and search for ways to do so from the limited space that they have. As a result, they turn to products that fit in urban environments and offer them a sense of control over what they produce.
Workshop Question - How can you brand create products that contribute to sustainable ways of living?
Trend Themes
1. Circular Hydroponic Gardens - The circular shape of hydroponic gardens like OGarden Smart and Bace's Rotofarm offers an innovative way to grow produce in small urban spaces.
2. Controlled Environment Gardening - The increasing demand for fresh produce has given rise to technologies like Dubois Agrinovation's GI Grow machine, which allows consumers to grow a wide range of plants in a controlled indoor environment.
3. Natural Gravity Injection Technology - Growing systems like the GI Grow machine use natural gravity injection technology to help plants grow faster and more efficiently, with benefits like reduced humidity and exposure to harmful insects and algae.
Industry Implications
1. Sustainable Agriculture - The trend towards more sustainable and eco-friendly ways of producing food is driving innovation in the agriculture industry, with companies developing new technologies to help consumers grow their own produce.
2. Home Gardening - The rise of circular hydroponic gardens and other high-tech home devices is giving people the opportunity to grow fresh produce without the need for outdoor space or expensive equipment.
3. Smart Home Technology - Devices like the OGarden Smart and Bace's Rotofarm are part of a broader trend towards smart home technology, which is helping people automate and control various aspects of their domestic environment.
4 Featured, 25 Examples:
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Date Range:
Feb 19 — May 20
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